7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy
Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects […]
7 Digital Marketing Trends for Law Firm Marketing in 2019 [Infographic]
In 2019, the digital marketing landscape has only grown more diverse and challenging for law firm marketers looking to generate leads and convert prospects into clients. It’s difficult to know exactly where to allocate marketing dollars — SEO? PPC? Social media? Video? Mobile? Email? — because the last thing you want to do is spend […]
Law Firm Marketing Success Depends on Digital Marketing
Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and build your online reputation so that prospects searching for the kind of law you practice can find you. These include: Mobile. Google has confirmed that approximately 56% of searches are […]
Top 8 Digital Marketing Trends in 2018 [Infographic]
Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at NO ADDITIONAL COST! On Digital Sunday — Day 3 of the Rainmaker Retreat in Los […]
Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]
Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier this year is no longer delivering the eyeballs you want on your website, blog or […]
A Digital Marketing Checklist for Law Firms
Are you employing all the latest Internet features and tools for your law firm marketing? Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working […]
6 Law Firm Marketing Must-Haves for 2018 (Part 2 of 2)
Read Part 1 of this post. The six key elements every law firm marketing program must have in 2018 include: Website with Blog Mobile marketing Branding program Email system Conversion system Social media marketing program 4. Email System Email marketing remains one of the most effective and least expensive ways to maintain contact with current […]
6 Law Firm Marketing Must-Haves for 2018 (Part 1 of 2)
In planning your 2018 law firm marketing program, it’s all about digital marketing — mobile, social media, email — with a strong focus on lead conversion. You should take it as a given by now that legal consumers are doing their research online, so having a strong online presence is a must-have for your practice. […]
