Does Your Law Firm Need More Clients? Think Small!
The longer I am in business, the more I realize that it’s the small things that can make or break you. And after working with thousands of law firms over the last 15 years, I know for sure it’s the small things that can make or break a practice when it comes to getting new […]
How to Figure Out Your Law Firm Marketing Budget
According to the 2018 Latest Trends in Legal Marketing and Business Development research study from the Legal Marketing Association and Bloomberg Law, a majority of the attorneys and legal marketers surveyed (62%) said their firms will be increasing their investment in marketing and business development initiatives over the next two years. The primary catalysts for […]
Law Firm Marketing Success Depends on Digital Marketing
Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and build your online reputation so that prospects searching for the kind of law you practice can find you. These include: Mobile. Google has confirmed that approximately 56% of searches are […]
Legal Trends Report Examines Consumer Motivation to Hire an Attorney
This is the third year for Clio, a leading cloud-based legal practice management software firm, to publish its annual Legal Trends Report; the 2018 version was recently released. The first two years of reporting focused on what goes on inside a law firm; this year’s report takes a look at what consumers consider before and […]
Latest Legal Trends Report Takes Hard Look at Barriers to Law Firm Revenue Growth
This is the third year for Clio, a leading cloud-based legal practice management software firm, to publish its annual Legal Trends Report; the 2018 version was just released on Friday. The first two years of reporting focused on what goes on inside a law firm; this year’s report takes a look at what consumers consider […]
14 Email Optimization Hacks to Make Your Open Rates Soar
The average email open rate for the legal industry is just over 21%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. The infographic below from 99firms.com — supported by case studies — provides 14 email optimization hacks that can help you raise your […]
Why You Need to Attend the Law Firm 500 Conference Oct. 18-20, 2018
I attend — and speak at — a lot of law firm conferences every year, so I know the good ones from the bad ones. The Law Firm 500 Conference is one of the best. Which is the reason this is our third year for The Rainmaker Institute to be a sponsor. This conference is […]
5 Tips to Recover Your Organic Post Reach on Facebook
Organic reach for businesses on Facebook is on life support since the company changed its platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. You only have to look at your Reach and Page View stats to see the damage done to your organic posts. A recent article […]
Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website
A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that Google is actually going to help you find the ad images, headlines and descriptions that […]
Study: Law Firms Need 90 Citations to Rank in Top 3 in Google Local
Unless you have a micro-niche practice, your law firm likely draws its clients from a relatively small geographic region. In other words, your clients are locals. Which means you want — you need — to rank high in Google Local search. A new study from BrightLocal examined how many citations (online references to your NAP […]
