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The average email open rate for the legal industry is just over 21%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. The infographic below from 99firms.com — supported by case studies — provides 14 email optimization hacks that can help you raise your open rates by tweaking the elements of your current email marketing efforts:

  1. Subject lines.
  1. Preheader content.
  1. Sender name.
  1. Segmentation
  1. Personalization
  1. Automation and triggering
  1. Buttons & call-to-action
  1. Images
  1. Video
  1. FOMO (Fear of Missing Out)
  1. Timing
  1. Mobile responsive
  1. Content
  1. Email formatting