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Email Marketing: 10 Tips to Ensure You Connect with Clients

Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with current and prospective clients via email marketing: Only send to those who want to receive your emails. Every […]

10 Tips to Maximize Your Law Firm Email Marketing Results

Is your law firm’s email marketing delivering the results you expect? Do you even know what to expect? As of May 2019, the benchmarks for the Legal Services industry category according to Constant Contact are as follows: Open rate: 19.52% Click-through rate: 5.93% Bounce rate: 12.46% Unsubscribe rate: 0.02% Here are 10 tips that can […]

14 Email Optimization Hacks to Make Your Open Rates Soar

The average email open rate for the legal industry is just over 21%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. The infographic below from 99firms.com — supported by case studies — provides 14 email optimization hacks that can help you raise your […]

How Lawyers Can Win at Email Marketing [INFOGRAPHIC]

5 Email Marketing Tips That Will Double Your Open Rates

If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it.  Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with prospects.  It’s targeted, allowing you to tailor your messaging according to your particular market’s wants […]

Vmail: Email with a Personality (Yours!)

Scientists who study these things tell us that our average attention span these days is 8.5 seconds. If your email marketing has not grabbed someone by the collar in that short span, you’re probably not getting the results you want from your efforts. Have you thought about vmail? Vmail is simply email that features video. […]