Tag: PPC

How Paid Search Can Pay Off Big for Attorneys

No consumer law firm will survive long without marketing online. And if you are not on the first page of search results for your practice area(s), you will need to turn your attention to paid search, otherwise known as pay-per-click (PPC) advertising. Does paid search have its challenges for lawyers? You bet! First, it can […]

Is Your Law Firm Website Attracting the Right Prospects?

The purpose of your law firm website is to bring prospects to your door. If your website already gets lots of traffic but you’re not getting enough leads, or if you don’t have much traffic at all, then your website is not doing its job. Here are the steps you need to take to create […]

Google Ads Benchmarks for Legal Industry [Infographic]

Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you don’t have to guess. Online marketing company Wordstream recently released the results of its study […]

Lead Generation for Law Firms: Tips on Using PPC Advertising Effectively

Note:  This post first ran in October 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit.  Wishing you a peaceful and prosperous 2019! Pay-per-click (PPC) advertising for law firms can really […]

Top 8 Digital Marketing Trends in 2018 [Infographic]

Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at NO ADDITIONAL COST! On Digital Sunday — Day 3 of the Rainmaker Retreat in Los […]

2 Good Words About Facebook: Custom Audiences

Facebook is getting killed in the press and online for handing over customer data to a third party without its users knowledge. That data was then allegedly used by the Trump campaign to influence the election. Now, handing over customer data to a third party without knowing how it will be used and not letting […]

FREE WEBINAR 1/10: Ignite 2018 with These 3 Proven Growth Strategies!

To kick your 2018 law firm marketing program into high gear, The Rainmaker Institute is presenting a free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies and create a record year for your practice. Here’s what will be covered by our […]