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Navigating the First 15 Minutes of a Legal Consultation to Seal the Deal

legal consultation

Entering the realm of legal services, particularly for first-time clients, can be as daunting as navigating a labyrinth. For legal professionals, those initial 15 minutes of a legal consultation hold the power to set the tone for the entire client relationship. It’s not just about showcasing your legal prowess but about building trust and understanding—a […]

Mastering the Consultation Can Transform Sales in Your Law Firm

Consultation

In legal services, where trust is paramount and relationships are foundational, sales can often feel like a foreign concept. Yet, understanding how to engage potential clients in the consultation phase effectively is a game-changer. Drawing from years of guiding lawyers and legal professionals in optimizing their business practices, I’ve observed a critical gap—many lawyers lack […]

The Shocking Truth About Client Acquisition Costs in Your Law Firm

customer acquisition costs

Does your law firm monitor client acquisition costs? As a law firm, ensuring a steady stream of clients is the lifeblood of your business. It’s hardly surprising that marketing and lead generation are significant investment areas. However, as the case study of a Texas law firm highlights, a higher quantity of leads doesn’t necessarily translate […]

Transform Your Firm’s Revenue with a Killer Follow-Up Strategy

follow-up

Does your law firm have a follow-up strategy? In the competitive world of law firms, getting leads is one thing, but converting them into clients is a whole different ball game. In this blog post, we’ll delve into the success story of a California criminal law firm that experienced a significant revenue boost simply by […]

Why Your Law Firm Should Be Using Video Marketing To Bring in Clients

video marketing

Does your law firm need video marketing? If you’re a lawyer and have worked in the legal industry for some time, you probably know the now-traditional methods of attracting clients. Most law firms use tactics like referrals and word of mouth to grow their businesses. However, emerging technologies and trends within the industry now suggest […]

Uncovering Costly Intake Flaws: The Truth About Law Firm Revenue Stagnation

intake

Are you at a point where your law firm’s revenue seems stagnant despite pouring resources into marketing strategies? Are the returns from your marketing efforts disappointing, leaving you frustrated and drained? If this resonates, there might be a hidden culprit lurking within your intake process, and it’s time to uncover the flaws hindering your firm’s […]

10 Common Mistakes Law Firms Make with Their Intake Process

intake process

As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they still need to sign up more clients. The biggest problem is the way they set […]