Content marketing for your law firm website should serve three clear goals:
Guide/eBook downloads
Guides (or eBooks) are multiple-page downloadable PDFs that provide tons of information on a particular legal topic to help prospects make the best possible buying decision. Prospects provide you with their email address in return for their free download. You now have a new lead to nurture.
These leads are usually considered “hot” leads, meaning someone needs an attorney immediately. Having one of these on your website when your competitors don’t can make you an easier choice.
- Drive traffic to your site
- Convert traffic into leads
- Nurture leads into becoming clients