5 Steps to Beat Your Competitors in Google Search
Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they are, you likely won’t outrank them for long. There are five steps you need to take to develop a strategy that will consistently provide you with better search results over […]
Email Marketing: 10 Tips to Ensure You Connect with Clients
Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with current and prospective clients via email marketing: Only send to those who want to receive your emails. Every […]
6 Law Firm Marketing Essentials for Boosting Your Online Visibility
Maintaining a high profile online is the primary goal for many law firm marketing programs since a majority of consumers looking for legal services turn to the Internet first. When someone types in the area of law you practice into a search engine, you want to be sure your law firm listing appears on the […]
Facebook Removing Verified Badges from Business Pages
In a move that it says was driven by consumer confusion, Facebook has announced that it will remove the gray verified badges from business pages at the end of October. What are verified badges? It’s the gray checkmark next to a company’s name on its Facebook business page: Facebook introduced verified badges in 2015 as […]
4 Things Law Firms Need to Improve Their Intake Process
Many law firms I know are spending thousands of dollars every month on lead generation. Some tout their ability to generate hundreds of new leads every month for their firm, thinking that number is the benchmark for success. It’s not. If your firm is not converting the leads you generate into paying clients, you are […]
How to Beat Your Competitors at Local SEO
This post originally appeared in March 2019. We’ve updated some of the content and encourage you to read our recently published Lawyer’s Guide to SEO. Competition for the all-important first page on Google is fierce and your strategy for local SEO has to be equally aggressive if you want to outrank your competitors in local […]
7 Social Media Marketing Essentials for Attorneys
Social media has proven its worth time and again for consumer brands when it comes to making meaningful connections online. And if you marketing your legal services to consumers, your law firm is a consumer brand! If you are still trying to navigate the ins and outs of social media for your law firm, here […]
Learn to Land Large Personal Injury Cases While Laying Out Less
Personal injury attorneys are in the most competitive legal marketplace in the U.S. If you are a personal injury lawyer, you are probably laying out a lot of money to get qualified leads and working very hard to convert those leads into clients. In addition, you are undoubtedly tasked with weeding through those leads to […]
The Savvy Attorney’s Law Firm Marketing Guide
You didn’t go to law school to become an expert at law firm marketing. Yet the legal skills you poured blood, sweat, tears (and money) into acquiring will never be fully utilized without knowing how to properly market your law firm. So let’s begin! YOUR LAW FIRM WEBSITE IS YOUR #1 CLIENT ACQUISITION ASSET The […]
7 Law Firm Marketing Tactics to Expand Your Online Presence
You don’t need me to tell you that law firm marketing has changed. Radically. The old tried-and-true tactics — networking in person, TV ads and billboards, or just relying on word of mouth — will not bring the number of clients in the door you need to be a profitable law firm. Now it’s all […]
