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10 Law Firm Marketing To-Dos You Need to Get Done

When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you can do when you have a spare hour or two that will pay big dividends […]

How to Build Your Law Firm’s Website Authority in 90 Days

The following is a guest post from SEMrush.com’s Josh Elkin, a digital marketing strategist who writes about traffic acquisition strategies and link building: Finding the right way to represent your law firm’s presence online is no easy task. Your team may be adept at handling legal cases on a daily basis, but increasing web traffic […]

Tips for Improving Your Law Firm Website’s Conversion Rate

For years, law firms have focused on generating leads from their websites and given scant thought to improving the odds of converting those leads into clients. To improve your website’s conversion rate — its ability to turn visitors into clients — you first need to know what your current conversion rate is and have a […]

How to Control Your Law Firm Instead of Your Law Firm Controlling You

Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many lawyers are control freaks. And while having your fingers in every single little pie may […]

12 Tips to Get Prospective Clients to Commit After the Initial Consultation

If your closing rate for signing clients at the initial consultation is 100%, then you don’t need to read any further. But if it’s not, then maybe you need to look at the way you are managing your prospective client’s experience of you at the initial consultation. Consider these 12 tips that will help you […]

CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)

Law Firm Marketing: Do These Things Now for Success in 2020 & Beyond

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem […]

5 Ways to Consistently Attract Your Ideal Client

In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was probably a pulse. However, as your law firm grew, you came to realize that not […]

5 Non-SEO Ways to Drive Traffic to Your Law Firm Website

5 Non-SEO Ways to Drive Website Traffic

If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords are driving down the odds of your site ranking well for certain keywords. This is […]

The Beauty of Facebook Lead Ads for Consumer Law Firms

I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And fourth, these ads can be sync’d with your CRM system for fast follow-up when the […]

8 Tips for Improving the Financial Future of Your Law Firm

Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and operational matters that allow your law firm to continue to grow and prosper (your business). […]