7 Social Media Marketing Essentials for Attorneys
Social media has proven its worth time and again for consumer brands when it comes to making meaningful connections online. And if you marketing your legal services to consumers, your law firm is a consumer brand! If you are still trying to navigate the ins and outs of social media for your law firm, here […]
Tips for Avoiding Ethical Missteps on Social Media
For attorneys, the social media landscape is a potential ethical minefield. But that is no reason not to engage on social media platforms since that is where the potential new client action is these days. You don’t want to miss out on engaging your market there, but you DO want to miss out on violating […]
How to Use the News to Land Leads on Social Media
A report from Pew Research Center found that 68% of Americans get at least some of their news on social media — even though most of them believe that the news they find there is inaccurate. The report was based on a Pew survey of over 4,500 U.S. adults conducted in August 2018. Facebook is […]
Busting the Social Media Myths That Hold Law Firms Back (Part 2 of 2)
Here are the second 5 of 10 social media myths you need to let go of (go here to see yesterday’s post with the first 5): Myth #6: My clients are not on social media. First of all, if you aren’t there, how do you know? The fact is, more than three-fourths of the population […]
5 Steps to Up Your Social Media Game in 2019
Happy New Year! I’m hoping that 2019 is the year more law firms master social media marketing to connect with prospects and clients. A new study out from Pew Research shows that, for the first time, social sites have surpassed print newspapers as a news source for Americans. That means people are turning to social […]
4 Tips for Attorneys Navigating the Social Media Ethics Minefield
Despite all lawyer jokes to the contrary, attorneys are bound by a set of ethics rules set forth by state bar associations. In general, concern about ethics and social media focus on advertising, confidentiality, discovery, and solicitation. While every state’s bar rules are unique, here’s are 4 specific minefields where you need to check your […]
Social Media Video Marketing Guide for Law Firms [Infographic]
According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company revenue 54% more growth in brand awareness 40% greater decrease in customer acquisition costs In addition, […]
How to Avoid Common Ethics Mistakes When Using Social Media for Law Firm Marketing
One source of reluctance on the part of lawyers to engage in social media for business purposes is the fear of running afoul of ethics rules. To me, this is more an excuse given by those who don’t want to join the 21st century marketing game to justify their fear of the unknown. But like […]
