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If your law firm website is not consistently delivering the amount of traffic you need to generate leads, you could be the victim of bad SEO. (Search Engine Optimization) Here are five tips on how to right the wrongs that could be plaguing your SEO strategy: #1: Conduct an SEO Audit You can’t fix what’s […]

How to Beat Your Competitors at Local SEO

This post originally appeared in March 2019.  We’ve updated some of the content and encourage you to read our recently published Lawyer’s Guide to SEO. Competition for the all-important first page on Google is fierce and your strategy for local SEO has to be equally aggressive if you want to outrank your competitors in local […]

Law Firm SEO – Everything Attorneys Need to Know About SEO

If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google Consumer Survey. Most lawyers actively engaged in digital marketing know how critical law firm SEO […]

6 Ways You Can Improve Your Local SEO Right Now

No matter how far you think your sphere of influence may reach, the fact is that if you have a consumer-based law practice, you have a local business. Your firm draws clients from a very specific geographical area, based on where you office. And one of the keys to getting new clients is to be […]

Know Your SEO: Top 10 Metrics Law Firms Need to Track

You know if the work you’re doing is satisfying your clients because most of them will tell you so. To know if your SEO initiatives are working and delivering the results you want in terms of traffic and conversion, you need to do some digging. Here are the top 10 SEO metrics you should be […]

Use Email Marketing to Improve SEO

You probably already know that the top way to drive traffic to your website is through organic search. But did you know that a very close second is through email? Source: Conductor.com Obviously email doesn’t have a direct connection to Google or other search engines, but there are ways for you to encourage others to […]

5 Tips to Get Your Law Firm Website Featured in Google’s Answer Box

Note:  This post first ran in March 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit.  Wishing you a peaceful and prosperous 2019! The biggest piece of prime real estate on […]

Study: Law Firms Need 90 Citations to Rank in Top 3 in Google Local

Unless you have a micro-niche practice, your law firm likely draws its clients from a relatively small geographic region. In other words, your clients are locals. Which means you want — you need — to rank high in Google Local search. A new study from BrightLocal examined how many citations (online references to your NAP […]

What You Should Know About Small Business SEO at a Glance [Infographic]

SEO is complicated. First, because Google’s algorithm is ever-changing (as in every day ever-changing), so it is virtually impossible to practice law and stay on top of everything your online properties need to get or keep you on the first page of Google’s search results. So hopefully you have some help — either inside or […]