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The Shocking Truth About Client Acquisition Costs in Your Law Firm

customer acquisition costs

Does your law firm monitor client acquisition costs? As a law firm, ensuring a steady stream of clients is the lifeblood of your business. It’s hardly surprising that marketing and lead generation are significant investment areas. However, as the case study of a Texas law firm highlights, a higher quantity of leads doesn’t necessarily translate […]

Why Your Law Firm Should Be Using Video Marketing To Bring in Clients

video marketing

Does your law firm need video marketing? If you’re a lawyer and have worked in the legal industry for some time, you probably know the now-traditional methods of attracting clients. Most law firms use tactics like referrals and word of mouth to grow their businesses. However, emerging technologies and trends within the industry now suggest […]

The Beauty of Facebook Lead Ads for Consumer Law Firms

I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And fourth, these ads can be sync’d with your CRM system for fast follow-up when the […]

Lead Generation for Law Firms: Tips on Using PPC Advertising Effectively


Note:  This post first ran in October 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit.  Wishing you a peaceful and prosperous 2019! Pay-per-click (PPC) advertising for law firms can really […]

Avvo Acquired by Legal Lead Gen Behemoth Internet Brands

California-based Internet Brands has further consolidated its position as the leading paid lead generation source for lawyers by adding Avvo to its portfolio of online legal lead gen properties that also includes Nolo, Martindale.com, Total Attorneys, Lawyers.com, AllLaw.com, and Ngage, a live chat platform. Avvo appeared to be headed for an IPO at one time […]