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SEO

What Google Says Are the Top 3 SEO Factors

When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first episode explored the top three SEO factors to focus on. While none of them are new, it is revealing to hear a more in-depth explanation on why these factors are considered so crucial to Google: SEO Factor #1: Content with a purpose Splitt says that your content not only has to be good, but it has to serve a purpose:

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June 12, 2019
Search Marketing

Google Search Gets Makeover on Mobile

Last week, Google announced that it is rolling out a new visual makeover for its search results on mobile: New labeling for text ads Gone is the green box alerting you to the ads on search engine results pages, replaced by “Ad” in bold black type at the top of each ad result along with the URL in black type. Google wants to make it immediately apparent to users where the information is coming from. Branding opportunity for organic listings Google is providing the opportunity for visual branding in organic search results with its new favicon element. A favicon is

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June 10, 2019
SEO

Guide to Google My Business for Law Firms [Infographic]

Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of your company’s presence on Google. This makes it easier for consumers to connect with you. Over the past year, Google has added some additional features to Google My Business, including: Google Posts look like PPC ads but they are free. You can include a photo, description, offer, landing page URL — whatever you have to say or promote. You can

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May 13, 2019

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