What Google Says Are the Top 3 SEO Factors
When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first episode explored the top three SEO factors to focus on. While none of them are […]
Google Search Gets Makeover on Mobile
Last week, Google announced that it is rolling out a new visual makeover for its search results on mobile: New labeling for text ads Gone is the green box alerting you to the ads on search engine results pages, replaced by “Ad” in bold black type at the top of each ad result along with […]
Guide to Google My Business for Law Firms [Infographic]
Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of your company’s presence on Google. This makes it easier for consumers to connect with you. […]
Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website
A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that Google is actually going to help you find the ad images, headlines and descriptions that […]
Google Update News Law Firms Should Use
Google has been very busy this month making some changes that will definitely impact your online properties. Here’s what you need to pay attention to: Chrome browser now displaying “Not Secure” warnings for HTTP sites. Yesterday (July 24), Google rolled out a “Not Secure” warning for websites with non-HTTPS URLs. (The Firefox browser made this […]
How to Ensure Your Law Firm Website Isn’t Flattened by Rollout of Google’s Mobile-First Index
Google’s mobile-first index — where the search engine giant prioritizes mobile-friendly websites in its search results — started rolling out last week to smaller, local business websites and there are some that are really feeling the pain. Google announced two years ago that it would be making the switch to mobile-first indexing and slowly began […]
This Gift from Google is No Small Thanks
Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to Google, consumers that see positive reviews in search results are 71% more likely to use […]
