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Fishing for New Clients? Here’s the Bait You Need to Land Them.

One of my get-away-from-it-all passions is fishing. To me, there’s nothing like being on the water matching wits with a creature whose brain is infinitesimally smaller than mine, but can still confound all my attempts to catch it. Fishing is a strategy game. To be successful, you have to know the habits of the species […]

Use Google Trends to Improve Your Content Marketing & SEO

Law firms without dedicated personnel — either in-house or an outside agency — to perform in-depth keyword research and search trends may find it increasingly difficult to stay on top of the online search behavior of prospects and ideas for generating content that will speak to these prospects. That’s where Google Trends comes in. Google […]

The 10 Essential Legal Directories Where You Need to Be Found

A proven yet sometimes overlooked tool that can help attorneys market their practices while improving their SEO has been around for years: the legal directory. Legal directories provide some key benefits like giving attorneys an online platform to build their authority in a practice area, get reviews, and earn links for their websites. Yet they […]

How To Create Online Content for Different Age Groups to Increase Engagement

When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration. The infographic below, created by academic writing service Handmadewritings, aggregates several research […]