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B2B Law Firm Marketing: Use This LinkedIn Tool to Target Prospects

What happens to your leads that become prospects but haven’t become clients yet? Are they left languishing in a database somewhere, never to be contacted again? Do you have a strategy to reach out to website visitors on other platforms? What about people who are on your email list but you’ve never converted them to clients? These are all leads just waiting to be converted because at one time they expressed an interest in your law firm. And LinkedIn has a great tool to reach them: Matched Audiences, which is available for all LinkedIn advertising options, including Sponsored InMail, Sponsored

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SEO

Guide to Google My Business for Law Firms [Infographic]

Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of your company’s presence on Google. This makes it easier for consumers to connect with you. Over the past year, Google has added some additional features to Google My Business, including: Google Posts look like PPC ads but they are free. You can include a photo, description, offer, landing page URL — whatever you have to say or promote. You can

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