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“People Also Ask” is Another Way to Dominate Search

It used to be that if you did all the right things SEO-wise and grabbed that #1 spot in organic search results, you would get a boatload of clicks. Ah, those were the good old days….before Google started cluttering up their SERPs (search engine results pages) with ads, local packs, and answer boxes.  The biggest […]


If your law firm website is not consistently delivering the amount of traffic you need to generate leads, you could be the victim of bad SEO. (Search Engine Optimization) Here are five tips on how to right the wrongs that could be plaguing your SEO strategy: #1: Conduct an SEO Audit You can’t fix what’s […]

How to Build Your Law Firm’s Website Authority in 90 Days

The following is a guest post from SEMrush.com’s Josh Elkin, a digital marketing strategist who writes about traffic acquisition strategies and link building: Finding the right way to represent your law firm’s presence online is no easy task. Your team may be adept at handling legal cases on a daily basis, but increasing web traffic […]

5 Steps to Beat Your Competitors in Google Search

Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they are, you likely won’t outrank them for long. There are five steps you need to take to develop a strategy that will consistently provide you with better search results over […]

How to Beat Your Competitors at Local SEO

This post originally appeared in March 2019.  We’ve updated some of the content and encourage you to read our recently published Lawyer’s Guide to SEO. Competition for the all-important first page on Google is fierce and your strategy for local SEO has to be equally aggressive if you want to outrank your competitors in local […]

Law Firm SEO – Everything Attorneys Need to Know About SEO

If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google Consumer Survey. Most lawyers actively engaged in digital marketing know how critical law firm SEO […]

6 Ways You Can Improve Your Local SEO Right Now

No matter how far you think your sphere of influence may reach, the fact is that if you have a consumer-based law practice, you have a local business. Your firm draws clients from a very specific geographical area, based on where you office. And one of the keys to getting new clients is to be […]

What Google Says Are the Top 3 SEO Factors

When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first episode explored the top three SEO factors to focus on. While none of them are […]

How to Succeed at Law Firm SEO [Infographic]

Search engine optimization (SEO) can be so confusing that the layperson is often overwhelmed by all the information out there on how to be successful at search. As law firm marketers, though, we know how absolutely essential it is to be up on the latest thinking when it comes to SEO since it changes literally […]

Know Your SEO: Top 10 Metrics Law Firms Need to Track

You know if the work you’re doing is satisfying your clients because most of them will tell you so. To know if your SEO initiatives are working and delivering the results you want in terms of traffic and conversion, you need to do some digging. Here are the top 10 SEO metrics you should be […]