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7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy

The modern law firm deploys a number of digital marketing strategies to meet its goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects and clients.   Here are 7 ways for you to optimize your law firm’s digital marketing strategy: #1: Prioritize substance over style. The thing about technology is there is always something shiny and new to attract attention, making it easy to lose sight of the prospect you want to target. But if you are going to succeed at digital marketing, you must make your target market the center of everything you

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Digital Marketing

Digital Marketing Best Practices for Law Firms

Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working online now: Website Best Practices for Law Firms Fast load times. Check your Google Page Speed Score. It should be over 90 for both desktop and mobile. Implement AMP. AMP stands for “accelerated mobile pages” and is a signal to users that a site is mobile-friendly. Implement AMP on your website and blog to improve your search results. Security. Add

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