How to Use the News to Land Leads on Social Media

A report from Pew Research Center found that 68% of Americans get at least some of their news on social media — even though most of them believe that the news they find there is inaccurate.

The report was based on a Pew survey of over 4,500 U.S. adults conducted in August 2018. 

Facebook is by far the preferred social network for news, with 43% of those surveyed saying they got their news from the site, followed by YouTube (21%) and Twitter (12%).

The demographics of these news users vary among social media networks, with Facebook and YouTube skewing older and LinkedIn having the most college-educated news users:

So how can law firms leverage social media users’ appetite for news to generate leads?

First, think about creating ads for your law firm that leverages trending news. For example, if you are an employment attorney, this is a key period in time to talk about sexual harassment and other discriminatory practices that occur in the workplace. If you’re an immigration attorney, now is the perfect time to help disseminate information about current and potential future laws that may affect those confused about their immigration status.

What makes Facebook really ripe for this type of targeting advertising is the ability to narrow the audience that sees your ad on the site to match your typical or ideal client. You can target Facebook users by location, age, sex, relationship status, income, likes and interests, education level, schools they attended, name of company where they work, fan pages they like, groups they have joined, and much more.

Another opportunity is Facebook’s Instant Articles publishing tool. You can sign up for Instant Articles on Facebook, customize your articles with your logo and then submit articles for review. Once they are approved, they can be scheduled on your law firm’s Facebook page.

Lastly, you can address trending news topics on your blog and publish those posts on your social media networks with a link back to your blog.

Want to learn more? Check out my free webinar below.

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FREE Webinar: Leveraging the Power of Social Media

For solos and small firms, the goal of social media is lead generation and business development, pure and simple. How you get there is by building targeted relationships, providing solid content, and consistently adding value. Attorneys we have worked with at The Rainmaker Institute regularly receive 100-250 new leads every month just from efforts online and via social media.

Learn about the social media networks that will work best for your firm and how to leverage them to get more leads by watching my latest free webinar – Leveraging the Power of Social Media.

During this free one-hour webinar, you will learn:

  • 3 low cost marketing tools for maximizing your results from social media
  • The 3 biggest mistakes lawyers make with social media and how to avoid them
  • Top 10 steps to jumpstart your referrals on LinkedIn
  • Using Facebook to connect with potential clients and referral sources
  • How to get qualified leads on Facebook for 90% less than on Google PPC
  • How to use content marketing to position yourself as an industry thought leader
  • Insider secrets to getting more leads from your blog

If you want to discover real-world strategies that work for attorneys when it comes to generating and converting leads using social networks, learn how by watching this free webinar.

Register online now for immediate access to this free one-hour webinar.

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