Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing Consultants.

Meet The Team

Expert Law Firm Marketing Team

Stephen Fairley. Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing ConsultantsStephen Fairley, M.A., RCC, CEO

Law Firm Marketing Expert • Master Business Coach • Best-Selling Author
Phoenix Main Office

 

Stephen Fairley is a nationally recognized law firm marketing expert and has helped more than 6,000 attorneys from hundreds of law firms across the country to discover the secrets of generating more referrals and filling their practice.

He is the international best-selling author of 10 books and 5 audio programs including:

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The Business Coaching Toolkit (2007) - obtained Amazon.com best-seller status 2 weeks after publication

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Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services (2006)

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How to Create an Information Product in 30 Days (2005)

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Plan, Promote and Profit from Your Small Business (2005)

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7 Proven Strategies for Finding New Clients Now (2005)

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6 Keys for Successful Leaders (2004)

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Top 10 Marketing Mistakes Business Owners Make (2004)

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6 Secrets of Highly Successful Entrepreneurs (2004)

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Getting Started in Personal and Executive Coaching (2003) - the #1 best-selling book in the field of professional coaching in the USA, Canada, the UK, and Australia)

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Practice Made Perfect for Small Business Owners (2001)
 

His academic training is as a Clinical Psychologist and he practiced as a therapist for several years in Virginia and Illinois. After leaving the field of clinical psychology Stephen founded and ran two technology companies, one in the restaurant industry and another in the health sciences field prior to launching Today's Leadership Coaching, a Chicago-based professional business coaching and consulting firm.

In 2004, Stephen was named "America's Top Marketing Coach" by CoachVille, the world's largest professional coaching association and given their top industry award. He is a Registered Corporate Coach (RCC) through the Worldwide Association of Business Coaches.

He has appeared in the American Bar Association Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain's Chicago Business, and on the front covers of AdvantEdge and Choice magazines.

Stephen is a member of the prestigious National Speaker's Association and his Rainmaker seminars have been sponsored by more than 20 of the largest state and local bar associations in the country.

Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in small law firms. He helps partners at small and solo law firms find new clients fast and generate more and better referrals.

On a personal note, Stephen has traveled to more than 25 countries, he loves to fish, has been on 9 cruises in the last 3 years, is an active real estate investor, is married to Ruth and lives in Phoenix.

For more information or to purchase Stephen's products, click here.

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William Martin, MA, CLU

Director of Development • Master Business Coach • Professional Speaker
Phoenix Main Office


Bill Martin . Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing ConsultantsBill is a seasoned professional who has over 35 years of proven sales, management, and leadership experience. He has developed hundreds of sales and marketing programs, training systems for three Fortune 500 and several national companies. His proven experience helped these national and Fortune 500 companies obtain immediate, significant and measurable success.

Bill has proven business success as the majority owner of 16 corporations and has served as the CEO and COO for several other corporations. He has been on the Board of Directors and Advisory Boards of several corporations.

His business experience includes:

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Sales management and leadership success for Fortune 500 and national corporations

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Training sales teams for Asset Marketing Services, the 2nd largest asset marketing company in the world

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Training in-bound sales professionals for Shurgard, the 3rd largest storage company in the world

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Sales management and program development for Insight, a Fortune 500 computer reseller

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Sales and customer service success for Maverick Glass Company, the largest private auto glass company in Arizona

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Achieved #1 company quality award 2 consecutive years for Insurance Medical Reporter, the 3rd largest medical exam company in America

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Achieved the highest earnings record in the 27 year history of Mathias Die Company in 1 year
 

He represented Great West Life and Manulife, the 18th the 20th largest insurance companies in the world respectively. Bill quickly achieved the elite status of:

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Million Dollar Round Table

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Top of the Table

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National Quality Award

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International Leaders Group status

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Ranking among the top 12 agents worldwide
 

Bill Martin is an experienced speaker and professional presenter who has spoken nationally and internationally on: sales and marketing professional services, characteristics of leadership success, personal motivation for professional advisors, and best practices in management.

Bill serves as the Director of Development of The Rainmaker Institute. He is responsible for: strategic direction of the Institute, coordinating joint venture activities, managing the sales team, coaching partners and office managers, maintaining relationships with clients, and driving new business revenues.

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Diane Osmundsen
Chief Operating Officer and Director of Client Relations
Chicago Office
Diane Osmundson. Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing Consultants


Diane brings over 14 years of experience running her own successful technology business to her role as Chief Operating Officer and Director of Client Relations for the Rainmaker Institute. She knows firsthand how important clients are and she always goes the extra mile to make sure all of our clients' needs are met.

Marketing has always been one of her strengths and as a former small business owner, she understands how law firm partners can find it extremely difficult to find time every day to market when there is so much going on within the day to day operations of a business.

Diane and her husband, an attorney, are both graduates of the University of Illinois and live in the western suburbs of Chicago. One son, a CPA in Chicago, and another, a mechanical engineer with Black and Veatch in Kansas City, are two of their most successful projects to date.

Diane's responsibilities include: managing the daily operations of The Rainmaker Institute, maintaining the Chicago office, overall project management for all major law firm accounts, coordinating consultant projects, liaison to state and local bar associations, and managing the CEO's project and travel calendars.

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Kelly Woodward
Marketing Manager
Phoenix


Kelly Woodward is the Marketing Manager of The Rainmaker Institute. She brings an extensive marketing, event planning, and administrative background to the job.

Prior to joining the team, Kelly was the Associate Director of Athletics at Northern Arizona University, an NCAA Division I athletics program. She coordinated and oversaw multiple projects including the development and implementation of comprehensive marketing plans for over 50 events each year. She was responsible for marketing over 50 events each year, increasing season ticket holders, and the development of all printed promotional and marketing materials.

During her fifteen year tenure at the university, she was selected by the university presidents of the Big Sky Conference for the prestigious honor of representing the conference regarding all voting matters at the national level on the NCAA Division I Management Council from 1997-2002.

Kelly also served in the Undergraduate Admissions area where she planned, managed and executed many small and large scale recruitment events.

She holds a Masters degree in Business Administration from Northern Arizona University. Kelly and her husband, Ralph, live in Arizona and have two sons. She enjoys spending time with her family, hiking, working out and reading.

Kelly oversees the marketing operations for the Rainmaker Institute.

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Janine Schoenike. Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing Consultants

Janine Schoenike
Director of Strategic Planning • Master Business Coach

Phoenix Main Office

Janine has been training and providing business development for the past 16 years. Her passionate drive to help small businesses grow and profit has been the backbone of her journey. Starting in the public school system, she designed, developed and delivered curriculum to many students. In addition, she obtained a Masters Degree in Education and Curriculum Design. She shared her expertise of teaching when she taught at Arizona State University. Janine continued with her educational path as she helped to design and administer Master Level education degree programs for Grand Canyon University. This position required a curriculum specialist to ensure standards were aligned in all programs. Business and training evolved for Janine when she took a role in her first growing software company. In this role, Janine managed the training department and aligned all software with educational needs.

The journey continued for Janine as she helped over 3,000 small and medium sized businesses grow as the VP of Education and Programs for the Arizona Small Business Association. This position allowed Janine to create a portal for business content with the ASBA Academy. The academy put ASBA on the map as a leading association helping companies grow through education. Janine also coached businesses on business development issues and helped to implement steps needed to grow. Additional paths have allowed Janine to fill a need for companies as well, such as serving a two year appointment on the Governors’ Phoenix Workforce Board and the Arizona Education Advisory Council. A highlight in her career evolved when she was chosen to represent Arizona in Washington DC to represent small businesses and the WIA Bill in congress.

Janine’s role at The Rainmaker Institute is to ensure a level of strategic implementation with all the products and services offered. She has the pleasure of putting the pieces of the puzzle together for the company and for clients. In addition, she helps clients to create systems and programs that will increase their ROI and create new revenue streams for their organization. She incorporates business development elements that perpetuate growth in a systemic nature. Janine is also a Master Level Coach for The Rainmaker Institute and works with clients with business development components.

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Jennifer Hashisaki

Social Media Assistant


Jennifer Hashisaki’s expertise is in using social media and internet marketing to help attorneys dominate their competition online. After launching her career at the first true dominant internet company, America Online, she went on to further her experience and sharpen her skills with other leading technology companies.

For the last 5 years she has researched how to effectively use social media platforms like: Blogging, Twitter, LinkedIn, Facebook, Digg, StumbleUpon, MySpace, Search Engine Optimization strategies, and YouTube (among many others). Specifically, her interests lie in how professionals and businesses can use these newly developing mediums to generate new clients, attract qualified leads, drive their websites to higher internet search rankings, and build their client base.

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Beth Mitchell. Law Firm Marketing Experts. Marketing Provider For Law Firms. Legal Marketing Consultants

Beth Mitchell
Business Development Manager

Phoenix Main Office

Beth Mitchell brings over 10 years of Sales and Marketing experience to The Rainmaker Institute. In another life, Beth was a successful Realtor, Project Manager and Business Manager. Beth has her bachelor’s degree in Marketing from Arizona State University and is a true ‘native’.

Beth and her husband Matt, an attorney, have been married eight years and live in Arizona with their two young children, Jake and Kennedy. Her passions in life are her family, traveling, working out and scuba diving.

Beth’s responsibilities include project management for special projects and events within The Rainmaker Institute.

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