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Video marketing is one of the top ways for reaching potential clients and, if you aren’t using it as part of your law firm’s marketing strategy, it’s time to get started. Below are a few of the video marketing trends your law firm should consider:

Live Video Marketing

When the Covid-19 pandemic shut the world down, and in-person events weren’t happening, live video emerged as a necessary means for people to interact. As a result, the use of live video expanded and was being used to market products, stream virtual events, and even conduct courtroom hearings.

Data shows that even as the world is returning to normal, consumers and potential clients still prefer to engage with live videos more than pre-recorded videos. Therefore, it is time for your law firm to gain a competitive edge and build your business by using live video in your legal marketing.

Optimized Videos

We all know that SEO is crucial to online marketing success. Thus, as videos becomes more prevalent, optimizing your videos for the search engines is also critical.

In optimizing videos, attorneys should answer questions relevant to their clients. Educating the viewer in an interesting way will hold the user’s interest, hopefully converting them from being a browser to a client.

All SEO content should be created frequently and consistently, using keywords, images, and other SEO tactics. The more you post to your website, the more online traffic will be directed your way.


Creating videos no longer requires expensive equipment. Your smartphone can create video content that appears to be the same quality as traditional media. Amateurs can use their smartphone to create video content that authentically resonates with their clients, establishing trust and confidence in your law firm.


Vlogs, or video blogs, are an effective means for storytelling and creating a connection with viewers. A Vlog can allow your attorneys to tell their stories and give potential clients a better understanding of who they are outside of their resumes. In other words, use Vlogs to create a human connection between your lawyers and individuals looking for legal help.

Silent Videos

Interestingly, the use of videos without sound is on the rise. Individuals are using their smartphones to watch videos everywhere they go, so the ability to watch a video in public without worrying about the sound annoying anyone else, is more user-friendly. Using closed captions allows you keep the viewer engaged.

Content Generated by Others

Your satisfied clients can act as promoters for your law firm. Studies show that online “referrals” are typically trusted by browsers. Whether your client creates video content on their own social media, which you can reshare, or allows you to post a video of them on your website, it can be highly effective. You might be surprised at the marketing advantage you can gain if you simply ask clients to share their story in working with you.

The Rainmaker Institute Can Help With Your Video Marketing

If you are ready to create a strong and effective legal marketing strategy, The Rainmaker Institute can help with videos and much more.

People hire attorneys they feel a connection with. If a visitor cannot locate or doesn’t connect with your website, then chances are they aren’t going to call you. We focus on boosting your visibility online and converting browsers into believers.

To learn more about how we can take your legal marketing to the next level, contact us using our convenient online form or call us at 480.347.9800.