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Many lawyers make the mistake of believing that if they create a flashy website, it will be enough for lead generation to attract potential clients browsing online. However, your law firm’s website is only one step in an effective marketing strategy.

What is an Effective Lead Generation Process?

Lead generation is one of the most critical steps in your marketing strategy. Converting browsers into paying clients is the goal of online marketing. Your lead generation strategy is how you use technology and other tools to attract loyal clients. You must understand the basic needs of your website visitors and provide an experience that compels them to contact you.

Your lead generation process is crucial to the growth and survival of your law firm in today’s highly competitive marketplace. Below are tips to consider for building or improving your lead generation strategy:

1.  Post Quality Content Regularly

Your website must provide quality content to increase leads. You should also post content regularly. This includes blogs, newsletters, infographics, images, and videos.

The content on your website can establish trust with potential clients because it shows that you know the law and you have the experience needed to assist them. Providing helpful information also shows that you care.

Legal blogs are an effective way for attorneys to demonstrate their knowledge of the law in their practice areas. You can provide a substantial amount of information and create a schedule for posting that helps keep your content fresh.

2.  Implement SEO Into Your Website

Is your law firm visible when you Google it? Does your website land on the first page rankings when you search for your services in your geographic area? Visibility can generate significant leads, so investing time in your search engine optimization (SEO) strategy is vital to improve your Google ranking.

Your SEO strategy should focus on not only providing informative content, but also internal and external links. The pictures and other imagery should be strategically used to engage your site visitors. You should do everything you can to ensure users want to spend time on your website.

3.  Design Attractive Landing Page

The landing page is the first impression a user gets of your website. Therefore, landing page should be appealing and draw-in online browsers, so they want to spend time on your site. Consider placing videos, images, and interesting elements to gain more conversions.

It is also crucial that your page links are clickable and direct the user to the intended information. And do not forget, the ease of use and the speed of a website is important to keeping visitors on your site.

4.  Use Social Media

Social media has become one of the most common ways for how people gain information. Your law firm must take advantage of Facebook, Twitter, Instagram, and other platforms to promote your brand. With a little time and effort, you may be surprised at the attention and the results you gain from social media marketing.

Referrals from current and former clients can be highly influential. Consider posting testimonials, references, and firm accomplishments on your social media platforms.

How The Rainmaker Institute Can Help

People hire attorneys they feel a connection with. If a visitor cannot locate or does not connect with your website, then chances are they are not going to call you. We focus on boosting your visibility online and converting browsers into believers.

Our passion is to help you achieve a Lifestyle Law Firm® – one that is financially successful, personally satisfying, and gives you the freedom to enjoy your life and the time do what is important to you.

To learn more about how we can take your legal marketing to the next level, contact us using our convenient online form or call us at 480.347.9800.