Videos are the next best thing to sitting across the table from a potential client – answering their questions, addressing concerns and showing them why you’re the one they can trust.
But when it comes to creating video topics, many get stuck. To help, here are 10 simple video topic ideas that work for any firm, no matter the size or practice area.
If you’re interested in learning more about adding video to your firm, schedule a call with me here.
10 Simple Topic Ideas for Law Firm Videos
π1. Answer FAQs:Β Ask your intake team, attorneys and other team members to list the questions they hear most often from prospects and clients.Β Answer them in informative videos.
π2. Explain Legal Terms: Break down intimidating legal jargon into plain, simple language. Think of it as explaining a complex topic to a 10-year-old who knows nothing about the law. Make it approachable and relatable.
π3. Share Success Stories: Highlight a past client’s journey (no need to share real names). Share the scenario and their concerns (the viewer will relate), and the resolution to show how you made a difference.
π4.Β Debunk Myths:Β Β Address common misconceptions about your area of law and set the record straight.Β Use simple language in your videos.
π5. “What to Expect” Videos: Educate them on how things work. Explain the process, step-by-step, of what happens in various situations and also in working with you.
π6. Current Events: Share your perspective on a recent legal development and how they might affect your audience. Quick, timely videos like these perform exceptionally well.
π7. Behind-the-Scenes: Showcase your team, your office, and the day-to-day life at your firm. This personal touch helps clients feel comfortable reaching out to you.
π8. Client Mistakes to Avoid: Educate your prospects and clients on common legal pitfalls many fall into and how to prevent them. i.e. If you’re considering X, do this but don’t do this.
π9. Seasonal and Fun Topics: Tie your advice to timely events like tax season or back-to-school. Consider also nothing quirky holidays like National Homemade Soup Day or Pay-A-Compliment Day. Showcasing your lighter side helps potential clients see you as approachable and human. They’ll appreciate this more than you’ll know.
π10. Introduce Yourself: Share your personal story, why your passionate about the law and how you help clients. Forget about listing your credentials (they really don’t care about them) – focus on connection.
The magic of video lies in its ability to create a bond. Potential clients don’t just hear or read about your expertise – they see YOU – your personality, empathy and ability connect. This connection is invaluable.
Our done-for-you video services take the hassle out of creating and sharing video content. Schedule a time to connect, and letβs discuss how we can help your firm grow and build stronger connections, with video.