Over the last few weeks, I have talked to lots of lawyers looking for new strategies to operate their law firms in this “new normal”
Law firm intake staff are typically not equipped to function as legal marketing experts. If you’re lucky, they might have customer service experience or, better yet, a telephone sales background. But they’re not equipped to function as in-house marketing experts. That is, not until they’ve completed the intensive, eight-week Intake University offered by The Rainmaker Institute.
The professionals at The Rainmaker Institute are established law firm marketing experts. For over 15 years, we’ve helped law firms just like yours build their books of business.
Our greatest insights related to client intake are distilled in the Intake University program. In it, we teach law firm intake staff how to convert contacts into contracts, using many different learning mechanisms:
All of these techniques complement one another, showing your intake staff how to boost your firm’s conversion rate.
One of the core components of our Intake University program is metrics training. We’ll train your intake staff how to create metrics tailored to your firm. This is a skill that keeps producing results.
Your staff will implement the knowledge and tools we’ve provided to track your leads—not just numbers, but also all important profile information. This is critical because gathering this information helps you make important decisions about how best to market your firm.
The Rainmaker Intake University LIVE is an intensive 8 week program designed to train your intake staff and attorneys on how to track your leads, better qualify prospects, set more appointments and retain more clients. Here are just a few of the items we cover…