Mastering marketing concepts critical to your bottom line

The professionals at The Rainmaker Institute are established law firm marketing experts. For over 15 years, we’ve helped law firms just like yours build their books of business.

Our greatest insights related to client intake are distilled in the Intake University program. In it, we teach law firm intake staff how to convert contacts into contracts, using many different learning mechanisms:

  • Instruction regarding marketing concepts relevant to lead conversion, including common objections and key points to make in every call
  • Real-time coaching with live calls
  • Call analysis
  • Role-playing
  • Feedback from our secret shopper program

All of these techniques complement one another, showing your intake staff how to boost your firm’s conversion rate.

Using metrics to maximize your ROI

One of the core components of our Intake University program is metrics training. We’ll train your intake staff how to create metrics tailored to your firm. This is a skill that keeps producing results.

Your staff will implement the knowledge and tools we’ve provided to track your leads—not just numbers, but also all important profile information. This is critical because gathering this information helps you make important decisions about how best to market your firm.


The Rainmaker Intake University LIVE is an intensive 8 week program designed to train your intake staff and attorneys on how to track your leads, better qualify prospects, set more appointments and retain more clients. Here are just a few of the items we cover…

Lead Tracker Sheet

Easy to use tool to track where every lead is coming from and where they are in your conversion process.

Why Hire Us

How to answer the question “Why hire us?” and set your law firm apart from the competitors.

Overcoming Objections

How to handle and overcome the 5 most common objections.

Motivating Your Team

Ensuring your team is passionate about your business and achieving positive results

Role Playing

Identifying ideal clients and setting appointments with qualified prospects.

The Chase

Creating a follow up protocol for every lead.

Making Data Your Friend

Using Metrics to Improve Conversions.

The Results

10 secret shopper calls with full staff analysis and recommendations.


To learn more, call us today at (888) 588-5891 or