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Legal Marketing Blog

The Rainmaker Institute is the nation’s largest law firm marketing agency specializing in management and marketing techniques for small to mid-sized law firms. As an industry thought leader, our blog provides cutting-edge strategies and insights on how to effectively market and grow your law firm. We cover topics such as SEO, business development, lead generation, intake conversion, and more.

Our legal marketing blog is designed to help law firms get the most out of their marketing efforts and drive meaningful results. We are committed to providing actionable advice that can help lawyers reach their goals and maximize their ROI. Whether you are a new lawyer or an established law firm, our blog has something for everyone.

“People Also Ask” is Another Way to Dominate Search

SEO

It used to be that if you did all the right things SEO-wise and grabbed that #1 spot in organic search results, you would get a boatload of clicks. Ah, those were the good old days….before Google started cluttering up their SERPs (search engine results pages) with ads, local packs, and answer boxes.  The biggest…

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How Online Legal Reviews are Used & a Painless Method for Obtaining Them

Client Relationship Management, Online Reputation Management

Legal management software firm Software Advice conducted a survey a couple of years ago among random U.S. adults to find out how they use online legal reviews. The results from 3,465 respondents were as follows: Top reasons consumers use online legal reviews: Find a lawyer (83%) Evaluate an existing attorney (9%) Qualify my initial choice…

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5 Email Marketing Tips That Will Double Your Open Rates

5 Email Marketing Tips That Will Double Your Open Rates

Email Marketing

The latest statistics show the average email open rate for the legal industry is around 22%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. Here are 5 tips to help you do that: Tip #1: Resend to subscribers who didn’t open your email…

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How Paid Search Can Pay Off Big for Attorneys

How Paid Search Can Pay Off Big for Attorneys

Lead Generation, PPC

No consumer law firm will survive long without marketing online. And if you are not on the first page of search results for your practice area(s), you will need to turn your attention to paid search, otherwise known as pay-per-click (PPC) advertising. Does paid search have its challenges for lawyers? You bet! First, it can…

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5 Reasons Your Law Firm Website Needs Live Chat

Law Firm Websites

Over the past few years, live chat has gone from a novelty to a “nice to have” to a “have to have” for law firm websites. And why should it be a must for your law firm’s website? There are five primary reasons: Faster response time 24/7 access Instantly overcome objections Improved website experience Competitive…

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Take These 3 Steps to Obtain 5-Star Reviews

Online Marketing

When we’ve suffered an injustice at the hands of a company, we want everyone to know about it. Sharing our outrage online somehow makes us feel better, which is why so many consumers post online reviews about their experiences. But when we’re treated well by a company, we usually keep it to ourselves. And therein…

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