Rainmaker Intake University® – Intake Training for Law Firms

Mastering marketing concepts critical to your bottom line


The professionals at Rainmaker are established law firm marketing experts. For over 15 years, we’ve helped law firms just like yours grow.

Our greatest insights related to client intake are distilled in the Intake University program. In it, we teach your law firm intake staff how to convert contacts into contracts, using many different learning mechanisms:

  • How to be a true “Director of First Impressions” and build connection with prospects
  • The #1 key detail that must be confidently incorporated into interactions with potential clients
  • Proactively “eliminating” objections – but also handling them
  • Role-playing
  • Feedback from secret shopper calls

All of these techniques complement one another, showing your intake staff how to boost your firm’s conversion rate.


Using metrics to maximize your ROI


One of the core components of growing your practice is in tracking.

Your staff will implement the knowledge and tools we’ve provided to track your leads—not just numbers, but also all important profile information; critical information to support future decisions related to your marketing spend and marketing strategies that generate return.



The Rainmaker Intake University LIVE is an intensive 8 week program designed to train your intake staff and attorneys on how to track your leads, better qualify prospects, set more appointments and retain more clients. Here are just a few of the items we cover…

Lead Tracker Sheet

Easy to use tool to track where every lead is coming from and where they are in your conversion process.

Why Hire Us

How to answer the question “Why hire us?” and set your law firm apart from the competitors.

Overcoming Objections

How to handle and overcome the 5 most common objections.

Motivating Your Team

Ensuring your team is passionate about your business and achieving positive results

Role Playing

Identifying ideal clients and setting appointments with qualified prospects.

The Chase

Creating a follow up protocol for every lead.

Making Data Your Friend

Using Metrics to Improve Conversions.

The Results

Review of secret shopper calls with recommendations.