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Content Marketing & SEO

Done-for-you blog content creation and ongoing SEO optimization that gets your firm found.

Content marketing

Growing Your Community with Content Marketing for Lawyers

Delivering consistent, consumable content

People hire attorneys they trust. If a visitor doesn’t connect with your website, then chances are they aren’t going to call you.

By creating content that viewers find informative, relevant, and easy to digest, you are encouraging them to spend more time on your site. By filling each page with informative and easy-to-understand language, you are boosting your visibility online and converting browsers into believers.

The Rainmaker Institute’s team of legal marketing copywriters will ensure that you consistently post professional, consumable content, reducing your time commitment and stress and allowing you to focus on the practice of law.

How It Works

Optimize Your Site

We'll completely optimize your website for search engine optimization and plan your content strategy.

Content Creation

We'll create 4 blogs per month fully optimized on your website

Monthly Reporting & Consulting

We'll meet each month to strategize more content and analyze SEO results.

Frequently Asked Questions

What is content marketing?

Content marketing is strategically generating information to boost your law firm’s brand awareness, building trust as knowledgeable attorneys in your practice areas, and generating leads and online traffic to your website. Content marketing is effective because it provides helpful, entertaining, and educational guidance for your audience which makes your lawyers more personable and approachable to potential clients.

What’s involved in creating a content marketing strategy?

The focus of your content marketing strategy is to build your audience. Your content can provide answers online browsers are seeking, which means they will keep coming to your law firm’s attorneys for more answers.

Does our law firm need a blog?

Blogs are one of the most effective tools for routinely posting and distributing new and helpful content to your website. Your firm’s social media can promote the blogs to drive online traffic to your website.

What content should we create?

There is no across-the-board answer to this question. Your content should be unique to your law firm. It should be representative of your skill and knowledge, but also reflect the personality and character of your attorneys. Content should be something you would want to read!

How often do I need to publish new content?

Search engines value fresh and new content, so it is wise to post content consistently. However, search engines will penalize content that is rubbish. Posting blogs is a great way to establish a posting schedule and ensure that new and fresh content is added to your website.

What are SEO keywords?

The short answer is SEO keywords are the terms or phrases online searchers are using to find answers to their questions. Selecting the “right” keywords is critical for optimizing your content. SEO specialists can assist in determining which keywords will improve your search rankings and assist online browsers in finding your website.

Stop letting your law firm run your life and start running it like a business.

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