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Improve These 3 Key Areas on Your Law Firm Website to Increase Conversions

With all the lead generation tools available today, law firms should not have a big problem getting leads. The problem that I’ve found is that law firms are not doing a good enough job of converting those leads into qualified...

10 Law Firm Marketing To-Dos You Need to Get Done

When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you...

Tips for Improving Your Law Firm Website’s Conversion Rate

For years, law firms have focused on generating leads from their websites and given scant thought to improving the odds of converting those leads into clients. To improve your website’s conversion rate — its ability to turn visitors into clients...

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How to Control Your Law Firm Instead of Your Law Firm Controlling You

Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many...

12 Tips to Get Prospective Clients to Commit After the Initial Consultation

If your closing rate for signing clients at the initial consultation is 100%, then you don’t need to read any further. But if it’s not, then maybe you need to look at the way you are managing your prospective client’s...

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CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...

5 Ways to Consistently Attract Your Ideal Client

In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was...

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5 Non-SEO Ways to Drive Traffic to Your Law Firm Website

If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords...

The Beauty of Facebook Lead Ads for Consumer Law Firms

I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And...

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8 Tips for Improving the Financial Future of Your Law Firm

Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and...

5 Steps to Beat Your Competitors in Google Search

Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they are, you likely won’t outrank them for long. There are five steps you need to...

Email Marketing: 10 Tips to Ensure You Connect with Clients

Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with current and prospective...