The Rainmaker Institute
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Videos are the next best thing to sitting across the table from a potential client – answering their questions, addressing concerns and showing them why you’re the one they can trust. But when it comes to creating video topics, many...
Do you know what one of the most effective lead generation tools for law firms is today? Paid ads Paid ads give law firms the ability to appear at the top of search results, directly in front of potential clients...
Newsletters are dead … right? Not even close. Newsletters work. Here’s how we know (just one example): A Georgia family law firm we work with signs 11 new clients each month directly from past clients and referrals, all driven by...
Welcome back to our deep dive into the rules every law firm owner should know. I’m Philip Fairley, President of the Rainmaker Institute, and I’ve spent years working with over 23,000 law firms and attorneys. These are not just strategies—they...
Are you a law firm owner looking to grow your business? The Rainmaker Institute has had the privilege of working with over 23,000 law firms. From this extensive experience, we’ve distilled critical rules that a law firm owner must follow...
What are the responsibilities of your intake staff? In the bustling world of law firms, first impressions matter. The team member who leaves this crucial first imprint is your intake staff, often called the “Directors of First Impressions.” However, many...
In the evolving world of digital marketing, staying ahead can feel like a game of cat and mouse. With Google’s recent rollout of its AI-powered search tool, Gemini, law firms and SEO professionals are questioning if this marks the end...
In the competitive world of legal services, standing out is both a necessity and a challenge. Phillip Fairley, President of Rainmaker Institute, shares invaluable insights into why many law firms struggle to climb the revenue ladder and how addressing three...
Suppose you’re a legal professional keen on expanding your client base and enhancing your firm’s reputation. In that case, there’s an indispensable tool at your disposal that you just need to pay attention to organic marketing. While it may sound...
Working as a remote attorney is increasing in popularity. In an evolving legal landscape, the traditional law firm model has been challenged by various factors, including technological advancements, changes in workforce dynamics, and a greater emphasis on work-life balance. Amid...