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Category: Content Marketing for Attorneys

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Wooden blocks stepping up to a target, showing how to build a content strategy

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How Can Law Firms Build a Content Strategy That Actually Brings in Business?

To build a content strategy that brings in business starts with giving every piece of content a purpose. For law firms, one of the simplest ways to do that is the 70/20/10 rule: dedicate 70% of your content to answering...

Hands using a tablet with AI icons, showing AI marketing for law firms

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How AI Supports Law Firms With Intake, Content, and Visibility

AI marketing for law firms isn’t just about creating content or automating tasks. It’s about responding to potential clients faster, improving follow-up, and making sure your firm stays visible when people are searching for legal help. The firms getting ahead...

Law Firm Video Marketing: 10 Video Ideas for Attorneys

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Law Firm Video Marketing: 10 Video Ideas to Attract Clients

Before someone calls your law firm, there’s a good chance they’ve researched you online. Law firm video marketing gives potential clients another way to get to know your attorneys before they ever pick up the phone. They’ve visited your website,...

Paid Ads for Law Firms

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What is an Effective Lead Generation Tool for Law Firms? Paid Ads!

Getting more clicks on your law firm’s ads sounds like progress. But what happens when those clicks don’t turn into consultations or signed clients? That’s where many law firms run into trouble with paid advertising. An ad campaign might generate...

Law Firm Newsletters: Build Trust & Generate Referrals

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Are Law Firm Newsletters Dead? Here’s Why They Still Work

Newsletters are dead … right? Not even close. With law firms investing more in SEO, social media, paid advertising, and AI-powered marketing, email newsletters can easily get overlooked. But here’s what many attorneys forget: Not every new client comes from...

Team planning organic marketing for law firms around a table

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Why Organic Marketing Matters for Law Firms (Beyond Google Rankings)

A potential client finds your law firm on Google. They read one of your articles, watch a video of your attorney answering a common question, and check your reviews. By the time they call your office, they’ve already started deciding...

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Why Your Organic Marketing is Not Working and How to Fix It

Organic marketing is essential for any law firm looking to grow its local audience. However, many law firms need help generating clients through organic marketing efforts. They focus too heavily on bottom-of-the-funnel messaging, a significant problem that can kill lead...

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How to Avoid Being the Lawyer Busted with AI Filing a Brief

AI...

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The Ultimate Guide to Law Firm Social Media Marketing

Law firm social media marketing has become a necessity. If you’re a law firm owner, you know marketing is crucial to success. But with so many social media platforms, how do you know which ones to use and what to...

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What Video Marketing Should Your Law Firm Be Using

In today’s world, we are all looking for ways to stand out and attract more clients to our businesses. As an attorney, it can often be challenging to create content that is both engaging and informative. Many law firms tend...