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Law Firm Owner Rules You Need to Know Part 2

Welcome back to our deep dive into the rules every law firm owner should know. I’m Philip Fairley, President of the Rainmaker Institute, and I’ve spent years working with over 23,000 law firms and attorneys. These are not just strategies—they...

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Did Google Just Start Killing SEO for Law Firms?

In the evolving world of digital marketing, staying ahead can feel like a game of cat and mouse. With Google’s recent rollout of its AI-powered search tool, Gemini, law firms and SEO professionals are questioning if this marks the end...

5 Law Firm Ownership Fails You Need to Avoid

Owning a law firm is a dream for many attorneys, but the reality of running one can be overwhelming. According to the Small Business Administration, approximately 43% of all small law firms will fail. The reason isn’t a lack of...

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The Basics of Law Firm Intake

Starting and running a law firm requires more than just legal expertise. One critical aspect that often gets overlooked is the intake process. Whether you’re a law student, a seasoned attorney, or staff responsible for intake, understanding this process can...

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Mastering the Consultation Can Transform Sales in Your Law Firm

In legal services, where trust is paramount and relationships are foundational, sales can often feel like a foreign concept. Yet, understanding how to engage potential clients in the consultation phase effectively is a game-changer. Drawing from years of guiding lawyers...

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Protect Your Practice: The Power of Online Reputation Management in the Legal World

Is reputation management part of your firm’s marketing strategy? The digital revolution has not just transformed how we communicate – it has redefined the scales of power and influence. In today’s digital age, an individual with Wi-Fi and a grievance...

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10 Common Mistakes Law Firms Make with Their Intake Process

As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they...

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Tips for Controlling Intake Calls and Capturing Crucial Information Efficiently

Have you ever been on intake calls with potential clients on the phone for what seems like ages, only to realize later that you could have wrapped up the conversation in a fraction of the time? That’s a common problem...

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12 Steps to Simplify Your Law Firm’s Marketing Plan and Close More Clients

Marketing is a crucial aspect of every business; law firms are no exception. However, marketing for law firms can be an expensive venture. Ensuring that your marketing efforts provide value and not just cost you money without bringing in clients...

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Get More People To Show Up For Your Legal Consultations

Legal consultations can be frustrating when a prospect cancels or doesn’t show up. While it’s common for people to have last-minute emergencies or be hesitant to meet a lawyer, there are ways to improve the percentage of people who attend...