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How to Grow a Law Firm: 9 Rules for Attracting Clients and Building Long-Term Success

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How to Grow a Law Firm: 9 Rules for Attracting Clients and Building Long-Term Success

Getting more clients isn’t always the hardest part of growing a law firm. Sometimes the challenge is attracting the right clients. Other times, it’s explaining why someone should choose your firm over another attorney down the street. You might have...

Is Google Killing SEO for Law Firms? What AI Search Really Changes

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Is Google Killing SEO for Law Firms? What AI Search Really Changes

Google can now answer legal questions before someone ever visits a law firm’s website. A person searching for information about divorce, estate planning, or personal injury may see an AI-generated explanation at the top of the results. They can get...

Law firm owner meeting with a client at a desk with a gavel and scales of justice.

5 Questions Every Law Firm Owner Should Ask About Their Business

Running a law firm means making decisions about more than legal cases. You’re responsible for your employees, finances, technology, marketing, and the overall direction of the business. And when you’re busy serving clients, it’s easy to overlook problems that have...

Team reviewing law firm intake data on laptop screens

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Law Firm Intake Basics: 11 Ways to Turn More Inquiries Into Clients

The first conversation someone has with your law firm can shape their impression of your entire practice. Before they meet an attorney or schedule a consultation, they’re often speaking with someone on your intake team. How that conversation is handled...

Your Law Firm's First Impression Starts Before the Consultation

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Your Law Firm’s First Impression Starts Before the Consultation

Think about the last time you researched a business before making an appointment. You probably visited its website, looked at photos, read reviews, and tried to get a feel for the people you’d be working with. Law firm first impressions...

Protect Your Practice: The Power of Online Reputation Management in the Legal World

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Protect Your Practice: The Power of Online Reputation Management in the Legal World

Imagine someone recommends your law firm to a friend. That person searches your name, finds your Google Business Profile, and starts reading reviews. Most are positive, but one stands out. A former client claims nobody returned their calls. Another says...

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10 Common Mistakes Law Firms Make with Their Intake Process

As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they...

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Tips for Controlling Intake Calls and Capturing Crucial Information Efficiently

Have you ever been on intake calls with potential clients on the phone for what seems like ages, only to realize later that you could have wrapped up the conversation in a fraction of the time? That’s a common problem...

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12 Steps to Simplify Your Law Firm’s Marketing Plan and Close More Clients

Marketing is a crucial aspect of every business; law firms are no exception. However, marketing for law firms can be an expensive venture. Ensuring that your marketing efforts provide value and not just cost you money without bringing in clients...

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Get More People To Show Up For Your Legal Consultations

Legal consultations can be frustrating when a prospect cancels or doesn’t show up. While it’s common for people to have last-minute emergencies or be hesitant to meet a lawyer, there are ways to improve the percentage of people who attend...