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The Magic of Videos

Videos are the next best thing to sitting across the table from a potential client – answering their questions, addressing concerns and showing them why you’re the one they can trust. But when it comes to creating video topics, many...

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What is an Effective Lead Generation Tool for Law Firms? Paid Ads!

Do you know what one of the most effective lead generation tools for law firms is today? Paid ads Paid ads give law firms the ability to appear at the top of search results, directly in front of potential clients...

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Are Newsletters Dead?

Newsletters are dead … right? Not even close. Newsletters work. Here’s how we know (just one example): A Georgia family law firm we work with signs 11 new clients each month directly from past clients and referrals, all driven by...

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Law Firm Owner Rules You Need to Know Part 2

Welcome back to our deep dive into the rules every law firm owner should know. I’m Philip Fairley, President of the Rainmaker Institute, and I’ve spent years working with over 23,000 law firms and attorneys. These are not just strategies—they...

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Law Firm Owner Rules You Should Be Following

Are you a law firm owner looking to grow your business? The Rainmaker Institute has had the privilege of working with over 23,000 law firms. From this extensive experience, we’ve distilled critical rules that a law firm owner must follow...

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5 Critical Law Firm Fails That Will Ruin Your Business

Law firm fails can ruin your business. The legal world is evolving rapidly, and the law firms that fail to adapt are left behind. Surprisingly, the Small Business Administration reports that 43% of law firms fail. For many, it’s not...

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Intake Staff: What are Their Responsibilities at Your Law Firm?

What are the responsibilities of your intake staff? In the bustling world of law firms, first impressions matter. The team member who leaves this crucial first imprint is your intake staff, often called the “Directors of First Impressions.” However, many...

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Did Google Just Start Killing SEO for Law Firms?

In the evolving world of digital marketing, staying ahead can feel like a game of cat and mouse. With Google’s recent rollout of its AI-powered search tool, Gemini, law firms and SEO professionals are questioning if this marks the end...

5 Law Firm Ownership Fails You Need to Avoid

Owning a law firm is a dream for many attorneys, but the reality of running one can be overwhelming. According to the Small Business Administration, approximately 43% of all small law firms will fail. The reason isn’t a lack of...

Simple Video Marketing for Your Law Firm: A Game-Changer You Can’t Ignore

Law firms often dismiss video marketing as too expensive, too time-consuming, or simply ineffective. But what if I told you that a New Jersey attorney landed four new clients with a simple video strategy that took less than an hour...

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The Basics of Law Firm Intake

Starting and running a law firm requires more than just legal expertise. One critical aspect that often gets overlooked is the intake process. Whether you’re a law student, a seasoned attorney, or staff responsible for intake, understanding this process can...

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The Fastest Way to Fail at Law Firm Marketing (and how to avoid it!)

Failing to track your efforts in law firm marketing is akin to setting sail without a compass. We have seen firsthand the transformation in law firm marketing over the last 18 months. The landscape has evolved rapidly, and what used...