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Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]

Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier...

How Lawyers Can Win at Email Marketing [INFOGRAPHIC]

If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it. Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with...

A Digital Marketing Checklist for Law Firms

Are you employing all the latest Internet features and tools for your law firm marketing? Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re...

Report Finds Lawyers Spend More Time on Admin & Business Development Than Billable Work

Law firm practice management technology company Clio has just released its latest Legal Trends Report based on data from 60,000 active Ciio users in what it calls “the first-ever data-driven study of the legal industry.” Since the data comes from...

What Lawyers Can Learn From These Secrets of Successful Bloggers

Chicago web design and development company Orbit Media Studios conducts a survey every year of more than 1,000 business bloggers on what works — and what doesn’t — in the digital marketing space when it comes to blogs. Unsurprisingly, the...

6 Law Firm Marketing Must-Haves for 2018 (Part 2 of 2)

Read Part 1 of this post. The six key elements every law firm marketing program must have in 2018 include: Website with Blog Mobile marketing Branding program Email system Conversion system Social media marketing program 4. Email System Email marketing...

6 Law Firm Marketing Must-Haves for 2018 (Part 1 of 2)

In planning your 2018 law firm marketing program, it’s all about digital marketing — mobile, social media, email — with a strong focus on lead conversion. You should take it as a given by now that legal consumers are doing...

Vmail: Email with a Personality (Yours!)

Scientists who study these things tell us that our average attention span these days is 8.5 seconds. If your email marketing has not grabbed someone by the collar in that short span, you’re probably not getting the results you want...