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The 10 Keys to Successful Law Firm Management [INFOGRAPHIC]

If you are in a leadership role at a small or medium-sized law firm, your priority every day should be to know and apply the key principles of business development, management, operations, and marketing to drive firm growth. Below are...

Law Firm Business Development: The Race You Don’t Want to Win

The practice of law is a win/lose proposition. You want and need to win clients. You want and need to win cases. The race to the top is predicated on wins. But there is one race you don’t want to...

Avvo Acquired by Legal Lead Gen Behemoth Internet Brands

California-based Internet Brands has further consolidated its position as the leading paid lead generation source for lawyers by adding Avvo to its portfolio of online legal lead gen properties that also includes Nolo, Martindale.com, Total Attorneys, Lawyers.com, AllLaw.com, and Ngage,...

How to Avoid Common Ethics Mistakes When Using Social Media for Law Firm Marketing

One source of reluctance on the part of lawyers to engage in social media for business purposes is the fear of running afoul of ethics rules. To me, this is more an excuse given by those who don’t want to...

FREE WEBINAR 1/10: Ignite 2018 with These 3 Proven Growth Strategies!

To kick your 2018 law firm marketing program into high gear, The Rainmaker Institute is presenting a free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies...

This Gift from Google is No Small Thanks

Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to...

Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]

Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier...

How Lawyers Can Win at Email Marketing [INFOGRAPHIC]

If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it. Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with...

A Digital Marketing Checklist for Law Firms

Are you employing all the latest Internet features and tools for your law firm marketing? Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re...

Report Finds Lawyers Spend More Time on Admin & Business Development Than Billable Work

Law firm practice management technology company Clio has just released its latest Legal Trends Report based on data from 60,000 active Ciio users in what it calls “the first-ever data-driven study of the legal industry.” Since the data comes from...

What Lawyers Can Learn From These Secrets of Successful Bloggers

Chicago web design and development company Orbit Media Studios conducts a survey every year of more than 1,000 business bloggers on what works — and what doesn’t — in the digital marketing space when it comes to blogs. Unsurprisingly, the...

6 Law Firm Marketing Must-Haves for 2018 (Part 2 of 2)

Read Part 1 of this post. The six key elements every law firm marketing program must have in 2018 include: Website with Blog Mobile marketing Branding program Email system Conversion system Social media marketing program 4. Email System Email marketing...