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4 steps to make bad a online review work

People who post a review on Google are now being notified after a business owner responds to the review, which should motivate business owners to respond to every review as a way to help build relationships with clients. In fact,...

Top 8 Digital Marketing Trends in 2018 [Infographic]

Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at...

5 Places to Find Content Ideas for Your Law Firm Blog

Even if you haven’t been blogging as long as I have — my first post was on 10/3/07 about the 4 biggest problems marketing your law firm using the Yellow Pages (!) — there will come a time when you...

How to Understand Facebook Insights for Better Page Performance [Infographic]

Who is following your Facebook page? What content do they like? What day and time are most of them viewing your page? What device do they use to see your page? What actions are they taking on your page? How...

Extra Day of Advanced Online Marketing Training Added to L.A. & Vegas Rainmaker Retreats

Have you been thinking about coming to a Rainmaker Retreat? Whether you come for the first time or a second or third time, you will want to sign up for our upcoming sessions in Los Angeles (July 20-22) and Las...

The Perfect Marketing Tool for Law Firms?

I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping...

How to Use Facebook to Score More Online Reviews

The two sites that consumers trust the most for online reviews are Facebook and Yelp, followed by Google and BBB.org, according to BrightLocal’s 2017 Local Consumer Review Report. To emphasize the importance of online reviews to local businesses, BrightLocal took...

7 Elements of a Winning Law Firm Marketing Program

To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements...

Welcome to the Law Firm Website of the Future (Which is Now)

OK, so this happened the other day at the Google I/O developer conference: That is Google Assistant making a dinner reservation. Google was demonstrating how natural it sounds. Note that it made the correct responses when told the restaurant only...

How To Create Online Content for Different Age Groups to Increase Engagement

When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s...

The 5 Key Drivers of Client Loyalty

Client loyalty is the Holy Grail for lawyers. Not only do loyal clients continue to feed your coffers, they also bring you new clients by way of referral. You want them. You need them. But getting and keeping them is...

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Law Firm Email Marketing: It’s Time to Own Your Communications Platform

The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email...