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4 Tips for Attorneys Navigating the Social Media Ethics Minefield

Despite all lawyer jokes to the contrary, attorneys are bound by a set of ethics rules set forth by state bar associations. In general, concern about ethics and social media focus on advertising, confidentiality, discovery, and solicitation. While every state’s...

The 10 Essential Legal Directories Where You Need to Be Found

A proven yet sometimes overlooked tool that can help attorneys market their practices while improving their SEO has been around for years: the legal directory. Legal directories provide some key benefits like giving attorneys an online platform to build their...

How to Avoid Becoming a Ghost on LinkedIn

If you are active on LinkedIn, there’s a hidden danger that no one is talking about much. If you are too active, you might have your account restricted! Which means you basically become a ghost on LinkedIn. I know this...

Google Update News Law Firms Should Use

Google has been very busy this month making some changes that will definitely impact your online properties. Here’s what you need to pay attention to: Chrome browser now displaying “Not Secure” warnings for HTTP sites. Yesterday (July 24), Google rolled...

What You Should Know About Small Business SEO at a Glance [Infographic]

SEO is complicated. First, because Google’s algorithm is ever-changing (as in every day ever-changing), so it is virtually impossible to practice law and stay on top of everything your online properties need to get or keep you on the first...

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How to Ensure Your Law Firm Website Isn’t Flattened by Rollout of Google’s Mobile-First Index

Google’s mobile-first index — where the search engine giant prioritizes mobile-friendly websites in its search results — started rolling out last week to smaller, local business websites and there are some that are really feeling the pain. Google announced two...

4 steps to make bad a online review work

People who post a review on Google are now being notified after a business owner responds to the review, which should motivate business owners to respond to every review as a way to help build relationships with clients. In fact,...

Top 8 Digital Marketing Trends in 2018 [Infographic]

Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at...

5 Places to Find Content Ideas for Your Law Firm Blog

Even if you haven’t been blogging as long as I have — my first post was on 10/3/07 about the 4 biggest problems marketing your law firm using the Yellow Pages (!) — there will come a time when you...

How to Understand Facebook Insights for Better Page Performance [Infographic]

Who is following your Facebook page? What content do they like? What day and time are most of them viewing your page? What device do they use to see your page? What actions are they taking on your page? How...

Extra Day of Advanced Online Marketing Training Added to L.A. & Vegas Rainmaker Retreats

Have you been thinking about coming to a Rainmaker Retreat? Whether you come for the first time or a second or third time, you will want to sign up for our upcoming sessions in Los Angeles (July 20-22) and Las...

The Perfect Marketing Tool for Law Firms?

I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping...