At The Rainmaker Institute, we specialize exclusively in marketing for lawyers and law firms. Over the years, we’ve helped more than 25,000 attorneys grow their practices through tailored strategies that combine content, video, SEO, and paid advertising. Our approach is built around highlighting what makes each firm unique — and turning that into meaningful connections with the clients they want to reach. If you’re looking for a team that understands the legal industry and knows how to help your firm grow, we’d love to connect.
As CEO of Rainmaker, Joy sets the global vision and strategic direction of the company. She manages the overall operations and ensures the company is reaching its goals.
Mark is an expert at identifying areas for improvement in law firm marketing and intake processes. His wise counsel enables Rainmakers clients to significantly improve their lead conversion rates, resulting in impressive revenue growth.
Jackie is known for running a tight ship and for her Southern charm. She ensures Rainmaker client invoices are correct each month and keeping internal expenses in check.
Joy brings over 20 years of experience in digital marketing strategy, helping businesses grow through SEO, email marketing, and reputation management. She works closely with clients to implement strategies that attract leads, improve online visibility, and support measurable growth, Joy helps turn marketing goals into clear, actionable results.
Jeff has spent decades building and managing technology systems that support financial growth. His background in corporate technology and CRM development allows Rainmaker clients to improve intake efficiency, follow-up consistency, and client management while maintaining security and control.
Cailin leads the video production department, managing client strategy, social media campaigns, and a team of editors and ad specialists. Passionate about creating authentic connections through media and design, she helps law firms grow their brand and connect with audiences through tailored content strategies.