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How to Use Facebook to Score More Online Reviews

The two sites that consumers trust the most for online reviews are Facebook and Yelp, followed by Google and BBB.org, according to BrightLocal’s 2017 Local Consumer Review Report. To emphasize the importance of online reviews to local businesses, BrightLocal took...

7 Elements of a Winning Law Firm Marketing Program

To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements...

Welcome to the Law Firm Website of the Future (Which is Now)

OK, so this happened the other day at the Google I/O developer conference: That is Google Assistant making a dinner reservation. Google was demonstrating how natural it sounds. Note that it made the correct responses when told the restaurant only...

How To Create Online Content for Different Age Groups to Increase Engagement

When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s...

The 5 Key Drivers of Client Loyalty

Client loyalty is the Holy Grail for lawyers. Not only do loyal clients continue to feed your coffers, they also bring you new clients by way of referral. You want them. You need them. But getting and keeping them is...

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Law Firm Email Marketing: It’s Time to Own Your Communications Platform

The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email...

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Social Media Video Marketing Guide for Law Firms [Infographic]

According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company...

2 Good Words About Facebook: Custom Audiences

Facebook is getting killed in the press and online for handing over customer data to a third party without its users knowledge. That data was then allegedly used by the Trump campaign to influence the election. Now, handing over customer...

The 5 Keys to a Great Law Firm Website [INFOGRAPHIC]

I’m going to state something that may raise a few eyebrows and it’s this: your law firm’s website is the most important real estate you own. You could own the biggest home in an upscale neighborhood or a beach home...

How to Connect with Prospects on Facebook Now That Organic Reach is Dead

Thanks, fake news. You killed organic reach on Facebook for legitimate businesses. Facebook made it official recently when they announced that they are changing the platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and...

Lessons in Law Firm Leadership: Why Firing is Not the Unkindest Cut of All

Ron Shaich was CEO of Panera Bread for over 26 years. He’s now retired, but he shared a lesson he wants all leaders to know in a recent Entrepreneur article. Looking back over his long, successful career in a publicly...

Secret Weapon for Great Online Reviews

by Jackie Eldridge When a potential new client needs your law firm’s services, you can bet they will use online reviews as part of their vetting process. This is why online reviews for your law firm mean everything to your...