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Social Media Video Marketing Guide for Law Firms [Infographic]

According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company...

2 Good Words About Facebook: Custom Audiences

Facebook is getting killed in the press and online for handing over customer data to a third party without its users knowledge. That data was then allegedly used by the Trump campaign to influence the election. Now, handing over customer...

The 5 Keys to a Great Law Firm Website [INFOGRAPHIC]

I’m going to state something that may raise a few eyebrows and it’s this: your law firm’s website is the most important real estate you own. You could own the biggest home in an upscale neighborhood or a beach home...

How to Connect with Prospects on Facebook Now That Organic Reach is Dead

Thanks, fake news. You killed organic reach on Facebook for legitimate businesses. Facebook made it official recently when they announced that they are changing the platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and...

Lessons in Law Firm Leadership: Why Firing is Not the Unkindest Cut of All

Ron Shaich was CEO of Panera Bread for over 26 years. He’s now retired, but he shared a lesson he wants all leaders to know in a recent Entrepreneur article. Looking back over his long, successful career in a publicly...

Secret Weapon for Great Online Reviews

by Jackie Eldridge When a potential new client needs your law firm’s services, you can bet they will use online reviews as part of their vetting process. This is why online reviews for your law firm mean everything to your...

The 10 Keys to Successful Law Firm Management [INFOGRAPHIC]

If you are in a leadership role at a small or medium-sized law firm, your priority every day should be to know and apply the key principles of business development, management, operations, and marketing to drive firm growth. Below are...

Law Firm Business Development: The Race You Don’t Want to Win

The practice of law is a win/lose proposition. You want and need to win clients. You want and need to win cases. The race to the top is predicated on wins. But there is one race you don’t want to...

Avvo Acquired by Legal Lead Gen Behemoth Internet Brands

California-based Internet Brands has further consolidated its position as the leading paid lead generation source for lawyers by adding Avvo to its portfolio of online legal lead gen properties that also includes Nolo, Martindale.com, Total Attorneys, Lawyers.com, AllLaw.com, and Ngage,...

How to Avoid Common Ethics Mistakes When Using Social Media for Law Firm Marketing

One source of reluctance on the part of lawyers to engage in social media for business purposes is the fear of running afoul of ethics rules. To me, this is more an excuse given by those who don’t want to...

FREE WEBINAR 1/10: Ignite 2018 with These 3 Proven Growth Strategies!

To kick your 2018 law firm marketing program into high gear, The Rainmaker Institute is presenting a free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies...

This Gift from Google is No Small Thanks

Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to...