The Magic of Videos
Videos are the next best thing to sitting across the table from a potential client – answering their questions, addressing concerns and showing them why you’re the one they can trust. But when it comes to creating video topics, many get stuck. To help, here are 10 simple video topic ideas that work for any firm, no […]
What is an Effective Lead Generation Tool for Law Firms? Paid Ads!
Do you know what one of the most effective lead generation tools for law firms is today? Paid ads Paid ads give law firms the ability to appear at the top of search results, directly in front of potential clients who are actively seeking legal help. But with so many options and fierce competition, it’s […]
Are Newsletters Dead?
Newsletters are dead … right? Not even close. Newsletters work. Here’s how we know (just one example): A Georgia family law firm we work with signs 11 new clients each month directly from past clients and referrals, all driven by their consistent monthly newsletter efforts. Side Note: With an average case value of $7,500, that’s $82,500 in […]
Law Firm Owner Rules You Need to Know Part 2
Welcome back to our deep dive into the rules every law firm owner should know. I’m Philip Fairley, President of the Rainmaker Institute, and I’ve spent years working with over 23,000 law firms and attorneys. These are not just strategies—they are lessons that can make you more money than any business degree. Marketing with Empathy […]
5 Critical Law Firm Fails That Will Ruin Your Business
Law firm fails can ruin your business. The legal world is evolving rapidly, and the law firms that fail to adapt are left behind. Surprisingly, the Small Business Administration reports that 43% of law firms fail. For many, it’s not a lack of legal expertise but rather the absence of sound business practices that leads […]
Did Google Just Start Killing SEO for Law Firms?
In the evolving world of digital marketing, staying ahead can feel like a game of cat and mouse. With Google’s recent rollout of its AI-powered search tool, Gemini, law firms and SEO professionals are questioning if this marks the end of organic SEO as we know it. Is Google steering us toward a landscape where […]
The Fastest Way to Fail at Law Firm Marketing (and how to avoid it!)
Failing to track your efforts in law firm marketing is akin to setting sail without a compass. We have seen firsthand the transformation in law firm marketing over the last 18 months. The landscape has evolved rapidly, and what used to work is no longer a guarantee of success. With an overwhelming array of options […]
3 Things Most Law Firms Are Neglecting That Could Transform Their Business
In the competitive world of legal services, standing out is both a necessity and a challenge. Phillip Fairley, President of Rainmaker Institute, shares invaluable insights into why many law firms struggle to climb the revenue ladder and how addressing three critical components in their messaging could significantly alter their course. This blog is tailored for […]
The Case for Organic Marketing in Your Law Firm
Suppose you’re a legal professional keen on expanding your client base and enhancing your firm’s reputation. In that case, there’s an indispensable tool at your disposal that you just need to pay attention to organic marketing. While it may sound less concrete than the billboards you see on your way to work or the sponsored […]
Oregon’s Bar Exam Revolution
Have you heard about the bar exam revolution in Oregon? In an unprecedented move that has sent shockwaves through the legal industry, the Oregon Supreme Court has embarked on a path that may redefine the landscape of attorney licensing in the United States. This decision, announced on November 7, 2023, eliminates the traditional bar exam […]