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Category: Law Firm Marketing

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How Can Law Firms Build a Content Strategy That Actually Brings in Business?

To build a content strategy that brings in business starts with giving every piece of content a purpose. For law firms, one of the simplest ways to do that is the 70/20/10 rule: dedicate 70% of your content to answering...

lead management

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How Did Better Lead Management Help One Law Firm Add $2.1 Million in Revenue?

Better lead management can help a law firm turn more of the opportunities it already generates into signed clients. In one personal injury firm we worked with, improving advertising, intake automation, follow-up, and lead tracking helped increase qualified monthly leads...

reputation management

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How Does Reputation Management Help Law Firms Get Found and Chosen?

Reputation management helps law firms get found and chosen by turning real client experiences into visible proof that the firm is active, credible, responsive, and trusted. Reviews, accurate business information, helpful content, and consistent client engagement all contribute to how...

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What Do 2026 Law Firm Marketing Statistics Reveal About Getting More Clients?

The most important marketing statistics for law firms in 2026 point to a clear pattern: firms need to respond faster, strengthen their local visibility, build trust before the consultation, use video strategically, and rely on more than paid advertising alone....

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How AI Supports Law Firms With Intake, Content, and Visibility

AI is no longer a future concept. Utilizing AI tools for your law firm can help firms respond faster, stay visible online, and convert more leads without adding unnecessary overhead. The firms that are gaining ground right now are not...

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Smarter Ways To Use AI Marketing Without Losing The Human Touch

AI marketing is no longer something law firms can afford to watch from the sidelines. If your firm is still relying only on traditional marketing, there is a good chance you are losing potential clients to firms that are simply...

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The Magic of Videos

Videos are the next best thing to sitting across the table from a potential client – answering their questions, addressing concerns and showing them why you’re the one they can trust. But when it comes to creating video topics, many...

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What is an Effective Lead Generation Tool for Law Firms? Paid Ads!

Do you know what one of the most effective lead generation tools for law firms is today? Paid ads Paid ads give law firms the ability to appear at the top of search results, directly in front of potential clients...

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Are Newsletters Dead?

Newsletters are dead … right? Not even close. Newsletters work. Here’s how we know (just one example): A Georgia family law firm we work with signs 11 new clients each month directly from past clients and referrals, all driven by...

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Law Firm Owner Rules You Need to Know Part 2

Welcome back to our deep dive into the rules every law firm owner should know. I’m Philip Fairley, President of the Rainmaker Institute, and I’ve spent years working with over 23,000 law firms and attorneys. These are not just strategies—they...