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Category: Lead Generation

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How Can Law Firms Build a Content Strategy That Actually Brings in Business?

To build a content strategy that brings in business starts with giving every piece of content a purpose. For law firms, one of the simplest ways to do that is the 70/20/10 rule: dedicate 70% of your content to answering...

lead management

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How Did Better Lead Management Help One Law Firm Add $2.1 Million in Revenue?

Better lead management can help a law firm turn more of the opportunities it already generates into signed clients. In one personal injury firm we worked with, improving advertising, intake automation, follow-up, and lead tracking helped increase qualified monthly leads...