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8 Things You Need to Do to Run Your Law Firm Like a Business

Note: This post first ran in August 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit....

6 Tips for Law Firms Navigating the New Normal on Facebook

Are the changes Facebook made in its news feed making it harder for you to reach potential clients? The answer is undoubtedly yes. If you are trying to do business on Facebook, then you have to rethink your strategy since...

Law Firm Growth: How to Maintain Your Focus on What Matters

The holidays are approaching, so what do you have planned? If you are like most law firm owners I know, you won’t be going anywhere without your smartphone, tablet or your laptop. That’s because you’ll undoubtedly be working. If you...

How Will You Grow Your Law Firm in 2019? Be Nurturing!

Before you think I’ve gone all “kumbaya” on you by suggesting nurturing as a way to grow your law firm, let me clarify: what I am talking about is nurturing your leads. Law firms typically do an awful job when...

Does Your Law Firm Need More Clients? Think Small!

The longer I am in business, the more I realize that it’s the small things that can make or break you. And after working with thousands of law firms over the last 15 years, I know for sure it’s the...

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How to Figure Out Your Law Firm Marketing Budget

According to the 2018 Latest Trends in Legal Marketing and Business Development research study from the Legal Marketing Association and Bloomberg Law, a majority of the attorneys and legal marketers surveyed (62%) said their firms will be increasing their investment...

Law Firm Marketing Success Depends on Digital Marketing

Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and build your online reputation so that prospects searching for the kind of law you practice...

Legal Trends Report Examines Consumer Motivation to Hire an Attorney

This is the third year for Clio, a leading cloud-based legal practice management software firm, to publish its annual Legal Trends Report; the 2018 version was recently released. The first two years of reporting focused on what goes on inside...

14 Email Optimization Hacks to Make Your Open Rates Soar

The average email open rate for the legal industry is just over 21%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. The infographic below from 99firms.com — supported...

5 Tips to Recover Your Organic Post Reach on Facebook

Organic reach for businesses on Facebook is on life support since the company changed its platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. You only have to look at your Reach and...

Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website

A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that...

Use Google Trends to Improve Your Content Marketing & SEO

Law firms without dedicated personnel — either in-house or an outside agency — to perform in-depth keyword research and search trends may find it increasingly difficult to stay on top of the online search behavior of prospects and ideas for...