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The 10-Step Process for Designing a Great Client Intake System

The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t just hope the phone will ring. You can’t just hope the person answering the phone...

Fishing for New Clients? Here’s the Bait You Need to Land Them.

One of my get-away-from-it-all passions is fishing. To me, there’s nothing like being on the water matching wits with a creature whose brain is infinitesimally smaller than mine, but can still confound all my attempts to catch it. Fishing is...

7 Digital Marketing Trends for Law Firm Marketing in 2019 [Infographic]

In 2019, the digital marketing landscape has only grown more diverse and challenging for law firm marketers looking to generate leads and convert prospects into clients. It’s difficult to know exactly where to allocate marketing dollars — SEO? PPC? Social...

How to Use the News to Land Leads on Social Media

A report from Pew Research Center found that 68% of Americans get at least some of their news on social media — even though most of them believe that the news they find there is inaccurate. The report was based...

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Use These Persuasion Techniques to Get More Clients

The key to success as an attorney in any type of negotiation is to get the other party to view things as you do. If you can do this, you win. You have successfully converted those sitting in judgment into...

Use Email Marketing to Improve SEO

You probably already know that the top way to drive traffic to your website is through organic search. But did you know that a very close second is through email? Source: Conductor.com Obviously email doesn’t have a direct connection to...

Frustrated with Facebook? Use These Strategies That Work for Law Firms

If you’ve been frustrated with Facebook because your organic posts are no longer performing like they did even a year ago, you’ve got plenty of company. Today, law firms seeking to capture leads and expand their reach on Facebook need...

3 Simple Steps to Use LinkedIn for Lead Generation

LinkedIn is all about making business connections and luckily for you, there are several great tools on the site that makes lead generation on this platform fairly simple. Once you have your profile in place and have made sure all...

10 Ways Law Firms Can Create Mistrust

Once you’ve damaged trust, it is very hard to restore it. This is especially true if you’ve damaged trust before a relationship has even begun. Here are 10 ways law firms can diminish trust with potential clients: Slow response. Law...

The Pros and Cons of Twitter for Attorneys

It is not unusual for attorneys to want to steer clear of Twitter because many do not understand it. Even though messages can now contain up to 280 characters (increased from 140), many still find this to be too restrictive....

Understanding Backlinks and Their Importance to Your Law Firm Website

If you are looking for effective search engine optimization, you need to pay attention to other factors beyond the content of your website. The presence of good quality backlinks is vital to the success of your law firm website. Understanding...

Should You Try Facebook Advertising for Your Law Firm?

Just like any marketing program, your target market will dictate where you should advertise. Facebook advertising typically works better for consumer law practices because of the advantages it provides in terms of: Controlled targeting based on demographics, interests, behavior, location,...