Skip to main content

The Rainmaker Institute

Click here to claim your first month of Turbine for free!

Instagram Linkedin Youtube Facebook-f Tiktok

Blog

Stay connected with us by subscribing to our blog updates. By doing so,
you’ll receive notifications whenever we publish new articles.

A Lawyer’s Guide to Online Reputation Management

It is difficult to overstate how important online reputation management is to new business development for law firms. Here’s what it is, why it’s important, and how you can tackle it: What is online reputation management? Basically, online reputation management...

,

Google Ads Benchmarks for Legal Industry [Infographic]

Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you...

How to Create a CTA That Lands More Leads

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take a desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...

10 Tips to Maximize Your Law Firm Email Marketing Results

Is your law firm’s email marketing delivering the results you expect? Do you even know what to expect? As of May 2019, the benchmarks for the Legal Services industry category according to Constant Contact are as follows: Open rate: 19.52%...

What Google Says Are the Top 3 SEO Factors

When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first...

How to Succeed at Law Firm SEO [Infographic]

Search engine optimization (SEO) can be so confusing that the layperson is often overwhelmed by all the information out there on how to be successful at search. As law firm marketers, though, we know how absolutely essential it is to...

B2B Law Firm Marketing: Use This LinkedIn Tool to Target Prospects

What happens to your leads that become prospects but haven’t become clients yet? Are they left languishing in a database somewhere, never to be contacted again? Do you have a strategy to reach out to website visitors on other platforms?...

Google Search Gets Makeover on Mobile

Last week, Google announced that it is rolling out a new visual makeover for its search results on mobile: New labeling for text ads Gone is the green box alerting you to the ads on search engine results pages, replaced...

Digital Marketing Best Practices for Law Firms

Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working...

7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy

Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their...

Know Your SEO: Top 10 Metrics Law Firms Need to Track

You know if the work you’re doing is satisfying your clients because most of them will tell you so. To know if your SEO initiatives are working and delivering the results you want in terms of traffic and conversion, you...

Guide to Google My Business for Law Firms [Infographic]

Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of...