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The Savvy Attorney’s Law Firm Marketing Guide

You didn’t go to law school to become an expert at law firm marketing. Yet the legal skills you poured blood, sweat, tears (and money) into acquiring will never be fully utilized without knowing how to properly market your law...

7 Law Firm Marketing Tactics to Expand Your Online Presence

You don’t need me to tell you that law firm marketing has changed. Radically. The old tried-and-true tactics — networking in person, TV ads and billboards, or just relying on word of mouth — will not bring the number of...

Law Firm SEO – Everything Attorneys Need to Know About SEO

If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google...

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New Law Firm Marketing Opportunities on Facebook and LinkedIn

Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but...

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These 5 Lead Magnets Will Improve Your Website’s Conversion Rate

Content marketing for your law firm website should serve three clear goals: Drive traffic to your site Convert traffic into leads Nurture leads into becoming clients To meet these goals, you create high-quality content that visitors looking for legal help...

6 Ways You Can Improve Your Local SEO Right Now

No matter how far you think your sphere of influence may reach, the fact is that if you have a consumer-based law practice, you have a local business. Your firm draws clients from a very specific geographical area, based on...

A Lawyer’s Guide to Online Reputation Management

It is difficult to overstate how important online reputation management is to new business development for law firms. Here’s what it is, why it’s important, and how you can tackle it: What is online reputation management? Basically, online reputation management...

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Google Ads Benchmarks for Legal Industry [Infographic]

Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you...

How to Create a CTA That Lands More Leads

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take a desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...

10 Tips to Maximize Your Law Firm Email Marketing Results

Is your law firm’s email marketing delivering the results you expect? Do you even know what to expect? As of May 2019, the benchmarks for the Legal Services industry category according to Constant Contact are as follows: Open rate: 19.52%...

What Google Says Are the Top 3 SEO Factors

When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first...

How to Succeed at Law Firm SEO [Infographic]

Search engine optimization (SEO) can be so confusing that the layperson is often overwhelmed by all the information out there on how to be successful at search. As law firm marketers, though, we know how absolutely essential it is to...