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6 Law Firm Marketing Essentials for Boosting Your Online Visibility

Maintaining a high profile online is the primary goal for many law firm marketing programs since a majority of consumers looking for legal services turn to the Internet first. When someone types in the area of law you practice into...

Facebook Removing Verified Badges from Business Pages

In a move that it says was driven by consumer confusion, Facebook has announced that it will remove the gray verified badges from business pages at the end of October. What are verified badges? It’s the gray checkmark next to...

4 Things Law Firms Need to Improve Their Intake Process

Many law firms I know are spending thousands of dollars every month on lead generation. Some tout their ability to generate hundreds of new leads every month for their firm, thinking that number is the benchmark for success. It’s not....

How to Beat Your Competitors at Local SEO

Competition for the all-important first page on Google is fierce and your strategy for local SEO has to be equally aggressive if you want to outrank your competitors in local search. Search Engine Land provides these 5 tips for SEO...

7 Social Media Marketing Essentials for Attorneys

Social media has proven its worth time and again for consumer brands when it comes to making meaningful connections online. And if you marketing your legal services to consumers, your law firm is a consumer brand! If you are still...

Learn to Land Large Personal Injury Cases While Laying Out Less

Personal injury attorneys are in the most competitive legal marketplace in the U.S. If you are a personal injury lawyer, you are probably laying out a lot of money to get qualified leads and working very hard to convert those...

The Savvy Attorney’s Law Firm Marketing Guide

You didn’t go to law school to become an expert at law firm marketing. Yet the legal skills you poured blood, sweat, tears (and money) into acquiring will never be fully utilized without knowing how to properly market your law...

7 Law Firm Marketing Tactics to Expand Your Online Presence

You don’t need me to tell you that law firm marketing has changed. Radically. The old tried-and-true tactics — networking in person, TV ads and billboards, or just relying on word of mouth — will not bring the number of...

Law Firm SEO – Everything Attorneys Need to Know About SEO

If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google...

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New Law Firm Marketing Opportunities on Facebook and LinkedIn

Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but...

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These 5 Lead Magnets Will Improve Your Website’s Conversion Rate

Content marketing for your law firm website should serve three clear goals: Drive traffic to your site Convert traffic into leads Nurture leads into becoming clients To meet these goals, you create high-quality content that visitors looking for legal help...

6 Ways You Can Improve Your Local SEO Right Now

No matter how far you think your sphere of influence may reach, the fact is that if you have a consumer-based law practice, you have a local business. Your firm draws clients from a very specific geographical area, based on...