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10 Tips to Get More Bang for Your PPC Advertising Bucks

When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the legal space is the most competitive — and the costliest — on Google. Before you...

Law Firm Marketing: Do These Things Now for Success in 2020 & Beyond

It’s hard to believe that we are now 20 years into the 21st century. So much change has occurred in law firm marketing and it seemingly never stops. The “next big thing” in digital marketing seems to happen every five...

How to Learn What They Didn’t Teach You in Law School About Running a Successful Practice

You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business? Most (if any) law schools don’t teach their students the business fundamentals...

7 Tips for Building Your Law Firm Email Marketing List

It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: Use social media. Every one of...

How to Get More News Coverage for Your Law Firm

Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always...

7 Tips for Marketing Your Law Firm on a Shoestring Budget

Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the...

Generating Leads with Video Marketing

One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create...

The Rewards of Building a Niche Law Practice

There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued. One lawyer took a side job at a bar specializing...

10 Ways for Attorneys to Build Trust with Prospects & Clients

People hire attorneys out of necessity. They have a legal problem they can’t fix. They feel helpless — something no one likes — and are at their most vulnerable. When you realize this, you understand how important building trust is...

Use Remarketing to Entice Prospects While You Do Other Things

Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We...

5 Clever Content Distribution Ideas That Really Work

Finding new ways to distribute your online content so it reaches the broadest possible target audience will help you achieve your marketing goals much more quickly. You spend a lot of time (and/or money) developing content for your website, blog,...

7 Tips to Pump Up the Performance of Your Social Media Ads

When Facebook changed the platform’s algorithm to prioritize feeds from family and friends over business posts, many companies panicked. It soon became clear that the remedy was to supplement organic posts with paid ads to increase social media exposure. Now...