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Generating Leads with Video Marketing

One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create...

The Rewards of Building a Niche Law Practice

There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued. One lawyer took a side job at a bar specializing...

10 Ways for Attorneys to Build Trust with Prospects & Clients

People hire attorneys out of necessity. They have a legal problem they can’t fix. They feel helpless — something no one likes — and are at their most vulnerable. When you realize this, you understand how important building trust is...

Use Remarketing to Entice Prospects While You Do Other Things

Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We...

5 Clever Content Distribution Ideas That Really Work

Finding new ways to distribute your online content so it reaches the broadest possible target audience will help you achieve your marketing goals much more quickly. You spend a lot of time (and/or money) developing content for your website, blog,...

7 Tips to Pump Up the Performance of Your Social Media Ads

When Facebook changed the platform’s algorithm to prioritize feeds from family and friends over business posts, many companies panicked. It soon became clear that the remedy was to supplement organic posts with paid ads to increase social media exposure. Now...

Improve These 3 Key Areas on Your Law Firm Website to Increase Conversions

With all the lead generation tools available today, law firms should not have a big problem getting leads. The problem that I’ve found is that law firms are not doing a good enough job of converting those leads into qualified...

10 Law Firm Marketing To-Dos You Need to Get Done

When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you...

Tips for Improving Your Law Firm Website’s Conversion Rate

For years, law firms have focused on generating leads from their websites and given scant thought to improving the odds of converting those leads into clients. To improve your website’s conversion rate — its ability to turn visitors into clients...

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How to Control Your Law Firm Instead of Your Law Firm Controlling You

Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many...

12 Tips to Get Prospective Clients to Commit After the Initial Consultation

If your closing rate for signing clients at the initial consultation is 100%, then you don’t need to read any further. But if it’s not, then maybe you need to look at the way you are managing your prospective client’s...

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CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...