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HOW TO CONVERT MORE OF YOUR LEADS INTO PAYING CLIENTS

The secret to success in converting leads to clients for your law firm lies in your ability to gauge which stage your prospects are in according to the sales funnel, and then meeting them at each stage with targeted communications....

Re-Opening Your Law Office: How to Do It Right! Free Webinar June 1-5

Since the shutdown, most businesses have been in neutral. Still working, but at a much slower pace, not really sure how to move forward, when to move forward or if legal services would even look the same! It’s time to...

WEBINAR: How to Convert More Prospects Into Paying Clients

The success or failure of your law firm this year will not be determined by the number of leads you get. Instead, your success will be determined by your ability to convert those leads into paying or retained clients. Attorneys...

WEBINAR: How to Cut Through the Crap & Get Qualified Leads Online

Here are a few things that I’ve learned from the webinars I’ve hosted in the past few weeks to help lawyers cope with the impact of COVID-19: This lock-down has killed your leads — many firms are experiencing losses of...

WEBINAR: Online Legal Marketing Strategies That Work Right Now

It seems like everything is changing on a day-by-day and week-to-week basis — this includes how you approach legal marketing online during this unprecedented pandemic. We are seeing a lot of the same things happening now that also occurred during...

WEBINAR: Marketing Moves That Matter Most Right Now

In the COVID-crazy world we all live in now, the status quo simply does not work. Your law firm marketing program may have been humming along quite nicely before the pandemic hit, but not anymore. The lawyers I talk to...

WEBINAR: Creative Legal Marketing in a COVID-Crazy World

This webinar was first presented on April 3. We’ve had many requests to repeat it for those who missed out and are doing so on Friday, April 10. All the information in the original post has been updated with links...

Marketing Your Law Firm in Tough Times

We recognize many businesses across the nation are struggling right now and some of those businesses are clients of ours. Business owners are scared about the future. I’ve personally received more calls, texts, and emails from CEOs this past week...

How Lawyers Can Control the Conversation About Price

How to overcome objections to price is probably one of the most common questions I field from lawyers so I know it is something every attorney has to deal with. Therefore, it stands to reason that, through trial and error,...

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Decision Criteria Consumers Use for Hiring an Attorney

A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing...

10 Rules for Attorneys Struggling to Get Paid

Every business struggles with unpaid invoices, but attorneys seem to struggle more than most and are typically hesitant to pursue clients for unpaid bills. However, if you remember these 10 rules for getting paid, you’ll be sleeping a lot better...

Top 3 Skills Necessary to Turn Law Firm Leads Into Appointments

Although you may get excited about all the leads coming in from your latest law firm marketing efforts, it’s not the number of leads that counts — it’s your conversion rate. After all, an unconverted lead is just money left...