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WEBINAR: Creative Legal Marketing in a COVID-Crazy World

This webinar was first presented on April 3. We’ve had many requests to repeat it for those who missed out and are doing so on Friday, April 10. All the information in the original post has been updated with links...

Marketing Your Law Firm in Tough Times

We recognize many businesses across the nation are struggling right now and some of those businesses are clients of ours. Business owners are scared about the future. I’ve personally received more calls, texts, and emails from CEOs this past week...

How Lawyers Can Control the Conversation About Price

How to overcome objections to price is probably one of the most common questions I field from lawyers so I know it is something every attorney has to deal with. Therefore, it stands to reason that, through trial and error,...

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Decision Criteria Consumers Use for Hiring an Attorney

A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing...

10 Rules for Attorneys Struggling to Get Paid

Every business struggles with unpaid invoices, but attorneys seem to struggle more than most and are typically hesitant to pursue clients for unpaid bills. However, if you remember these 10 rules for getting paid, you’ll be sleeping a lot better...

Top 3 Skills Necessary to Turn Law Firm Leads Into Appointments

Although you may get excited about all the leads coming in from your latest law firm marketing efforts, it’s not the number of leads that counts — it’s your conversion rate. After all, an unconverted lead is just money left...

10 Tips to Get More Bang for Your PPC Advertising Bucks

When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the legal space is the most competitive — and the costliest — on Google. Before you...

Law Firm Marketing: Do These Things Now for Success in 2020 & Beyond

It’s hard to believe that we are now 20 years into the 21st century. So much change has occurred in law firm marketing and it seemingly never stops. The “next big thing” in digital marketing seems to happen every five...

How to Learn What They Didn’t Teach You in Law School About Running a Successful Practice

You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business? Most (if any) law schools don’t teach their students the business fundamentals...

7 Tips for Building Your Law Firm Email Marketing List

It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: Use social media. Every one of...

How to Get More News Coverage for Your Law Firm

Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always...

7 Tips for Marketing Your Law Firm on a Shoestring Budget

Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the...