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“Facebook is Meta”…. What Does this Mean?

Mark Zuckerberg, CEO of Facebook, recently introduced “Meta,” which is the new name of the parent company and brand that is bringing together their apps and technologies. The term “metaverse” is used to describe the new immersive platform that will...

Google My Business Name Change

Google is at it again…more change! This time it is changing Google My Business to Google Business Profile. The name change isn’t the only modification. The business profile management will be transferred from the app and directly into Google Search...

Understanding Largest Contentful Paint

If you are working to improve your website ranking on Google, then it is vital that you understand Largest Contentful Paint (LCP). In 2021, it became a user experience metric that plays a significant role in rankings. What is LCP...

Client Intake: How to Convert Contacts Into Contracts

One of the most significant steps in growing your business is getting potential clients to contact your law firm. Many attorneys focus on marketing efforts to get people to call them, but few have an effective strategy for how to...

6 Copy and Paste Tactics to Get Your Law Firm Found on Google: A Lawyer’s Guide to SEO

Are you wondering how other law firms get their name listed FIRST in Google searches? We have the answer! It all starts with implementing high level SEO into your online presence. If that previous sentence just intimidated you, don’t let...

FREE WEBINAR 7/22: A Lawyer’s Guide to SEO + Live Q&A

If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google...

NEW WEBINAR 6/17: How to Build a Lifestyle Law Firm

Summer is here! With the pandemic easing, many of us are looking forward to taking that nice long vacation that has eluded us for more than a year. Are you going to take the vacation this summer that you deserve?...

NEW WEBINAR SERIES: How Attorneys Can Add 2-4 Clients Weekly Without Spending More on Marketing or Google

We hate boring webinars that are just a mask for selling. That’s why we want to give it to you straight. The Rainmaker Institute’s newest 4-part webinar series will teach you how to add 2-4 more clients per week without...

Tips for Attorneys on Marketing to Millennials

Those of us in the Baby Boomer or Gen X demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks and popularized the man-bun....

7 Steps Attorneys Should Take to Control Their Online Reputation

If you’ve been using professional SEO practices for a while, then you probably think everything about your online reputation is just fine. But there may be some surprises lurking beyond the first page or two of your search results. Perhaps...

How Your Law Firm Can Use Google Local Services Ads for Lead Generation

If your law firm draws a majority of its clientele from your local area, then you should be considering Google Local Services ads for lead generation. Google Local Services ads first debuted four years ago as an option for local...

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6 Steps to Update Your Law Firm Website for Voice Search

According to eMarketer, 40% of all Internet users in the U.S. use voice search at least once per day. FindLaw’s U.S. Consumer Legal Needs Survey — an annual survey that delves into the biggest influencers on a consumer’s decision to...