The Rainmaker Institute
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Does your law firm have a video presence online? If a potential client Google’s your law firm, what do they see? Would they know right away who they would be working with if they called you? Would they know what...
Does your law firm’s landing pages have what it takes to keep its visitors? Below are 10 best practices for your landing pages that will not only improve your website, but increase conversions: Landing Pages Should Focus on Your Goals...
In a recent survey conducted by BL.INK, users reported a large amount of their online traffic came from Ashburn, Virginia. This may make sense for users located in Virginia, but even those located in other states with no connection to...
Did you know that Google made an update (called “Vicinity” by Sterling Sky) the last few months of 2021? As a result, many law firms have seen fluctuations in their local search rankings. Vicinity is the biggest change to the...
Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be...
Social media has been an influential tool for marketing for years now. However, during the Covid-19 pandemic, online marketing became even more essential. Does your law firm have a powerful social media marketing presence? Most attorneys think of social media...
We are all relieved to see that 2022 is starting off better than the past couple of years. This fresh start is a great time for your law firm to focus on its marketing strategies. After being quarantined and spending...
If your law firm uses WordPress, then you may be excited to learn more about the updates and new features released on January 25, 2022. This update is the first major improvement of 2022, and the big news is now...
The use of social media in your legal marketing efforts is essential. The good news is that it provides your clients with a quick and straightforward way to connect with your law firm. Social media can even provide an outlet...
Are you looking for ways to convert browsers into clients? One option you should consider is using chat on your law firm’s website. Below are the top seven reasons you should add that little chat button and wait to see...
WordPress is a Content Management System that offers many advantages to its users. WordPress is an excellent option if your law firm is interested in improving its website pages by posting content, images and media, blogs, and other similar items....
Although most trends come and go quite quickly, making it difficult to justify the effort to follow them, there are a few landing page trends we are seeing for 2022 that are worth your consideration. Your website land page is...