The Rainmaker Institute
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We are all relieved to see that 2022 is starting off better than the past couple of years. This fresh start is a great time for your law firm to focus on its marketing strategies. After being quarantined and spending...
If your law firm uses WordPress, then you may be excited to learn more about the updates and new features released on January 25, 2022. This update is the first major improvement of 2022, and the big news is now...
The use of social media in your legal marketing efforts is essential. The good news is that it provides your clients with a quick and straightforward way to connect with your law firm. Social media can even provide an outlet...
Are you looking for ways to convert browsers into clients? One option you should consider is using chat on your law firm’s website. Below are the top seven reasons you should add that little chat button and wait to see...
WordPress is a Content Management System that offers many advantages to its users. WordPress is an excellent option if your law firm is interested in improving its website pages by posting content, images and media, blogs, and other similar items....
Although most trends come and go quite quickly, making it difficult to justify the effort to follow them, there are a few landing page trends we are seeing for 2022 that are worth your consideration. Your website land page is...
We all know that building relationships is one of the most important things we can do to ensure the success of our business. The best form of legal marketing is “word of mouth” or being referred by others. However, it...
Lawyers need to understand their Avvo Rating and how it can impact their law practice. There is no fee to be rated by the company. In fact, Avvo creates a file for every licensed attorney they can locate. Avvo evaluates...
Video marketing is one of the top ways for reaching potential clients and, if you aren’t using it as part of your law firm’s marketing strategy, it’s time to get started. Below are a few of the video marketing trends...
We have all heard that “more is better,” but this may not be true when it comes to the number of domains and websites you own. You may be shocked by this statement because it seems that you are more...
Your Google Business Profile (GBP), which was formerly called Google My Business, may need some updates if you are working to improve your rankings and online visibility. Below are 8 essential updates that will not only update your Profile, but...
Google announced on November 17, 2021, via its Google Search Central Twitter account, that a new core update is rolling out. Interestingly, the announcement of the “November 2021 Core Update” was not announced by Google’s Search Liaison account, which is...