The Rainmaker Institute
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We all know that building relationships is one of the most important things we can do to ensure the success of our business. The best form of legal marketing is “word of mouth” or being referred by others. However, it...
Lawyers need to understand their Avvo Rating and how it can impact their law practice. There is no fee to be rated by the company. In fact, Avvo creates a file for every licensed attorney they can locate. Avvo evaluates...
Video marketing is one of the top ways for reaching potential clients and, if you aren’t using it as part of your law firm’s marketing strategy, it’s time to get started. Below are a few of the video marketing trends...
We have all heard that “more is better,” but this may not be true when it comes to the number of domains and websites you own. You may be shocked by this statement because it seems that you are more...
Your Google Business Profile (GBP), which was formerly called Google My Business, may need some updates if you are working to improve your rankings and online visibility. Below are 8 essential updates that will not only update your Profile, but...
Google announced on November 17, 2021, via its Google Search Central Twitter account, that a new core update is rolling out. Interestingly, the announcement of the “November 2021 Core Update” was not announced by Google’s Search Liaison account, which is...
Mark Zuckerberg, CEO of Facebook, recently introduced “Meta,” which is the new name of the parent company and brand that is bringing together their apps and technologies. The term “metaverse” is used to describe the new immersive platform that will...
Google is at it again…more change! This time it is changing Google My Business to Google Business Profile. The name change isn’t the only modification. The business profile management will be transferred from the app and directly into Google Search...
If you are working to improve your website ranking on Google, then it is vital that you understand Largest Contentful Paint (LCP). In 2021, it became a user experience metric that plays a significant role in rankings. What is LCP...
One of the most significant steps in growing your business is getting potential clients to contact your law firm. Many attorneys focus on marketing efforts to get people to call them, but few have an effective strategy for how to...
Are you wondering how other law firms get their name listed FIRST in Google searches? We have the answer! It all starts with implementing high level SEO into your online presence. If that previous sentence just intimidated you, don’t let...
If you are an attorney trying to weigh the importance of law firm SEO for business development, you need to know one key fact: 96% of consumers use a search engine when looking for legal advice, according to a Google...