The Rainmaker Institute
Stay connected with us by subscribing to our blog updates. By doing so,you’ll receive notifications whenever we publish new articles.
No consumer law firm will survive long without marketing online. And if you are not on the first page of search results for your practice area(s), you will need to turn your attention to paid search, otherwise known as pay-per-click...
Over the past few years, live chat has gone from a novelty to a “nice to have” to a “have to have” for law firm websites. And why should it be a must for your law firm’s website? There are...
When we’ve suffered an injustice at the hands of a company, we want everyone to know about it. Sharing our outrage online somehow makes us feel better, which is why so many consumers post online reviews about their experiences. But...
So this is something you didn’t learn in law school (or probably anywhere else for that matter): how to drive business to your law firm during a pandemic! 2020 has been a crazy ride and it is not showing any...
The purpose of your law firm website is to bring prospects to your door. If your website already gets lots of traffic but you’re not getting enough leads, or if you don’t have much traffic at all, then your website...
If your law firm website is not consistently delivering the amount of traffic you need to generate leads, you could be the victim of bad SEO. (Search Engine Optimization) Here are five tips on how to right the wrongs that...
The secret to success in converting leads to clients for your law firm lies in your ability to gauge which stage your prospects are in according to the sales funnel, and then meeting them at each stage with targeted communications....
Since the shutdown, most businesses have been in neutral. Still working, but at a much slower pace, not really sure how to move forward, when to move forward or if legal services would even look the same! It’s time to...
The success or failure of your law firm this year will not be determined by the number of leads you get. Instead, your success will be determined by your ability to convert those leads into paying or retained clients. Attorneys...
Here are a few things that I’ve learned from the webinars I’ve hosted in the past few weeks to help lawyers cope with the impact of COVID-19: This lock-down has killed your leads — many firms are experiencing losses of...
It seems like everything is changing on a day-by-day and week-to-week basis — this includes how you approach legal marketing online during this unprecedented pandemic. We are seeing a lot of the same things happening now that also occurred during...
In the COVID-crazy world we all live in now, the status quo simply does not work. Your law firm marketing program may have been humming along quite nicely before the pandemic hit, but not anymore. The lawyers I talk to...