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“People Also Ask” is Another Way to Dominate Search

It used to be that if you did all the right things SEO-wise and grabbed that #1 spot in organic search results, you would get a boatload of clicks. Ah, those were the good old days….before Google started cluttering up...

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Learn the Difference Between Sales and Marketing in a Law Firm

Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm...

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How Online Legal Reviews are Used & a Painless Method for Obtaining Them

Legal management software firm Software Advice conducted a survey a couple of years ago among random U.S. adults to find out how they use online legal reviews. The results from 3,465 respondents were as follows: Top reasons consumers use online...

5 Steps to Perfecting Your Law Firm’s Intake Process

No matter how much you spend on marketing your law firm, it will all be wasted if you have a bad intake process. Failing to have systems in place to deliver a consistent intake experience results in missing out on...

Legal Marketing Today: The 5 Essentials Attorneys Need to Succeed Online

When was the last time you used a phone book? Like most of us, the answer is probably “years” or “I can’t even remember.” The Internet has made the phone book obsolete. Today, people looking for information go online and...

5 Email Marketing Tips That Will Double Your Open Rates

The latest statistics show the average email open rate for the legal industry is around 22%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. Here are 5 tips...

How Paid Search Can Pay Off Big for Attorneys

No consumer law firm will survive long without marketing online. And if you are not on the first page of search results for your practice area(s), you will need to turn your attention to paid search, otherwise known as pay-per-click...

5 Reasons Your Law Firm Website Needs Live Chat

Over the past few years, live chat has gone from a novelty to a “nice to have” to a “have to have” for law firm websites. And why should it be a must for your law firm’s website? There are...

Take These 3 Steps to Obtain 5-Star Reviews

When we’ve suffered an injustice at the hands of a company, we want everyone to know about it. Sharing our outrage online somehow makes us feel better, which is why so many consumers post online reviews about their experiences. But...

How to Drive Business to Your Law Firm During a Pandemic

So this is something you didn’t learn in law school (or probably anywhere else for that matter): how to drive business to your law firm during a pandemic! 2020 has been a crazy ride and it is not showing any...

Is Your Law Firm Website Attracting the Right Prospects?

The purpose of your law firm website is to bring prospects to your door. If your website already gets lots of traffic but you’re not getting enough leads, or if you don’t have much traffic at all, then your website...

5 WAYS TO INCREASE TRAFFIC TO YOUR WEBSITE

If your law firm website is not consistently delivering the amount of traffic you need to generate leads, you could be the victim of bad SEO. (Search Engine Optimization) Here are five tips on how to right the wrongs that...