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Is Your Law Firm Making These 8 Common Legal Marketing Mistakes?

Most law schools teach you Civil Procedure, Tort Law, and Criminal Law, but very few (if any!) cover how to market and grow your law firm. Like any other business, however, a law firm must actively market itself and build...

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SEO Blogs & 5 Tips on Writing Them

Attorneys are increasingly using the internet and SEO blogs to improve brand recognition and attract potential clients. While the legal industry is behind other industries in taking advantage of the numerous benefits provided by online marketing, that is quickly changing....

Social Media Marketing & Branding for Law Firms

Social media platforms are always changing, which can cause attorneys to be reluctant to use them for their legal marketing. However, social media is a highly effective marketing tool because it provides a way for you to speak directly to...

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Blog Basics

If your law firm is working on its legal marketing strategy, you likely are aware that quality content is the key to success. Unfortunately, many attorneys consider writing a blog to be too time-consuming and overwhelming. However, blogs provide significant...

5 Myths Busted about Law Firm Marketing

You have been repeatedly told that law firm marketing is essential, but where should you start? How much should you spend? There are many myths surrounding marketing, but we will debunk 5 of them. Myth #1 – Law Firm Marketing...

Why Law Firms Need Google Local Services Ads

If you want to drive more local traffic to your law firm’s website, it is time to consider Google Local Services Ads. Not only are the ads an effective tool for improving local lead generation, but also significantly improve your...

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3 Things to Know About Google Ads

If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s...

Online Reputation Services: Do You Need Them?

Your law firm’s online reputation can be one of your greatest assets – or one of its biggest detriments. You might be surprised to learn that most potential clients research your firm’s reviews and online reputation before scheduling a consultation....

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Google is Changing Its Search Ranking Algorithm

Google is making changes again! A new search algorithm called the “helpful content update” is currently being rolled out. This update will focus on websites with a large amount of unhelpful content. The primary target will be sites written for...

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Keywords & PPC Marketing

Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing...

Legal Intake: How Law Firms Are Missing Out

Legal intake is the process a law firm implements for interacting and responding to potential clients’ inquiries, how the firm obtains critical information about their legal issue, and who provides answers to their questions. Simply stated, legal intake is the...

6 Tips for Legal Social Media Marketing

To be successful at social media marketing, you must have a strategy. Unfortunately, many law firms approach it on an ad hoc basis. Most attorneys are aware that social media plays an important role in their firm’s marketing plan, but...