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3 Things to Know About Google Ads

If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s...

Online Reputation Services: Do You Need Them?

Your law firm’s online reputation can be one of your greatest assets – or one of its biggest detriments. You might be surprised to learn that most potential clients research your firm’s reviews and online reputation before scheduling a consultation....

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Google is Changing Its Search Ranking Algorithm

Google is making changes again! A new search algorithm called the “helpful content update” is currently being rolled out. This update will focus on websites with a large amount of unhelpful content. The primary target will be sites written for...

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Keywords & PPC Marketing

Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing...

Legal Intake: How Law Firms Are Missing Out

Legal intake is the process a law firm implements for interacting and responding to potential clients’ inquiries, how the firm obtains critical information about their legal issue, and who provides answers to their questions. Simply stated, legal intake is the...

6 Tips for Legal Social Media Marketing

To be successful at social media marketing, you must have a strategy. Unfortunately, many law firms approach it on an ad hoc basis. Most attorneys are aware that social media plays an important role in their firm’s marketing plan, but...

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5 Reasons Your Law Firm NEEDS Live Chat on its Website

You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should...

Analytics Law Firms Should Track

When your focus is practicing law, the idea of monitoring data and analytics can feel overwhelming. However, we live in a data-driven society, and tracking metrics is the best tool for understanding how your law firm’s marketing efforts are performing....

TURBINE: The Rainmaker’s Updated Lead Conversion System

Improving your law firm’s lead conversion rate is one of the many ways The Rainmaker Institute can help your law firm grow and prosper. And, we have great news! Our lead conversion tracking system just got better with an update...

4 Reputation Management Tips Every Law Firm Should Follow

Online reputation management is vital to your law firm’s success. Does your law firm actively monitor its online reputation? If not, it is time to act! Your online brand is one of your most important assets, and you should be...

8 Reasons Your Firm Needs a Professional Website

If you are a solo practitioner or a small law firm, you may believe you don’t need to have a website. While “word of mouth” is great advertising, in today’s world of technology, referrals are occurring online more than anywhere...

DIGITAL MARKETING: IT’S NO LONGER OPTIONAL

The days of attorneys viewing marketing and advertising as only useful for “ambulance chasers” are outdated. The internet, social media, and mobile access have changed everything. As a result, digital marketing is no longer optional, regardless of how big or...