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How Accessible Should Your Law Firm be Over Christmas?

Will your law firm adjust its hours during the holidays? How about adjusting the workloads? Seasonal work adjustments are difficult to anticipate because demand for your services could drop off or they could drastically increase. Finding a good balance between...

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5 TIPS TO BOOST LAW FIRM PROFITABILITY

Running a law firm is a difficult task because you must practice law while being a business owner, both of which are full-time jobs! No matter how well you do in the courtroom or in the contract you wrote, your...

Is Your Law Firm’s Website Ready for 2023?

As we approach a new year, it is the perfect time to consider whether your law firm’s website should be updated. Your website is often the first impression a potential client gets of your law firm’s brand. Does your site...

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FAQ’s Answered About Local Services Ads

Local Services Ads (LSAs) are a marketing tool that can be significantly effective without breaking the bank. LSAs allow your law firm to place an ad at the top of Google search results pages. We all know that if you...

Law Firm Reputation Management: How to Gain More 5-Star Reviews

Did you know that getting positive online reviews is one of the most effective marketing tools available to you? Whether your firm is big or small, and regardless of your practice areas, your ideal clients are looking at reviews to...

HOW AN INTAKE SPECIALIST CHANGES THE TRAJECTORY OF A FIRM

When a potential client contacts your law firm – whether by phone, email or by filling out the contact form on your website – what happens next? Is there an intake specialist in your firm that answers their questions? Is...

Is Your Law Firm Making These 8 Common Legal Marketing Mistakes?

Most law schools teach you Civil Procedure, Tort Law, and Criminal Law, but very few (if any!) cover how to market and grow your law firm. Like any other business, however, a law firm must actively market itself and build...

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SEO Blogs & 5 Tips on Writing Them

Attorneys are increasingly using the internet and SEO blogs to improve brand recognition and attract potential clients. While the legal industry is behind other industries in taking advantage of the numerous benefits provided by online marketing, that is quickly changing....

Social Media Marketing & Branding for Law Firms

Social media platforms are always changing, which can cause attorneys to be reluctant to use them for their legal marketing. However, social media is a highly effective marketing tool because it provides a way for you to speak directly to...

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Blog Basics

If your law firm is working on its legal marketing strategy, you likely are aware that quality content is the key to success. Unfortunately, many attorneys consider writing a blog to be too time-consuming and overwhelming. However, blogs provide significant...

5 Myths Busted about Law Firm Marketing

You have been repeatedly told that law firm marketing is essential, but where should you start? How much should you spend? There are many myths surrounding marketing, but we will debunk 5 of them. Myth #1 – Law Firm Marketing...

Why Law Firms Need Google Local Services Ads

If you want to drive more local traffic to your law firm’s website, it is time to consider Google Local Services Ads. Not only are the ads an effective tool for improving local lead generation, but also significantly improve your...