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Top 8 Digital Marketing Trends in 2018 [Infographic]

Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at...

How to Understand Facebook Insights for Better Page Performance [Infographic]

Who is following your Facebook page? What content do they like? What day and time are most of them viewing your page? What device do they use to see your page? What actions are they taking on your page? How...

Extra Day of Advanced Online Marketing Training Added to L.A. & Vegas Rainmaker Retreats

Have you been thinking about coming to a Rainmaker Retreat? Whether you come for the first time or a second or third time, you will want to sign up for our upcoming sessions in Los Angeles (July 20-22) and Las...

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Law Firm Email Marketing: It’s Time to Own Your Communications Platform

The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email...

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Social Media Video Marketing Guide for Law Firms [Infographic]

According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company...

How to Connect with Prospects on Facebook Now That Organic Reach is Dead

Thanks, fake news. You killed organic reach on Facebook for legitimate businesses. Facebook made it official recently when they announced that they are changing the platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and...

Avvo Acquired by Legal Lead Gen Behemoth Internet Brands

California-based Internet Brands has further consolidated its position as the leading paid lead generation source for lawyers by adding Avvo to its portfolio of online legal lead gen properties that also includes Nolo, Martindale.com, Total Attorneys, Lawyers.com, AllLaw.com, and Ngage,...

How to Avoid Common Ethics Mistakes When Using Social Media for Law Firm Marketing

One source of reluctance on the part of lawyers to engage in social media for business purposes is the fear of running afoul of ethics rules. To me, this is more an excuse given by those who don’t want to...

How Lawyers Can Win at Email Marketing [INFOGRAPHIC]

If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it. Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with...